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Networking Strategies for Business Growth
Hate Networking? You’re Not Alone.
If the word “networking” makes you cringe, you’re not broken. You’ve just been taught the wrong way to do it.
In this blog, we’ll unpack how to make networking feel fun, natural, and wildly effective for your business growth (without feeling like a weirdo or wasting your time on awkward coffee chats).

Lindsay Johnson
Jun 24, 20253 min read


Lead Magnet Love: How to Make Lead Magnets That Convert
You don’t need another dusty freebie sitting on your website. You need a lead magnet that grabs attention, delivers value, and gently nudges your dream clients toward buying.
This blog will walk you through a simplified framework to create a lead magnet that works—from your first idea to your opt-in page.
The Real Purpose of a Lead Magnet (Hint: It’s Not Just to Grow Your List)

Lindsay Johnson
Jun 24, 20253 min read


Blogging for Entrepreneurs: A simplified approach to building authority online
Feeling invisible online? Like you’re shouting into the void while the algorithms ignore you and your dream clients scroll past?
Let’s fix that. Blogging isn’t dead - it’s your secret weapon to building authority, trust, and visibility without dancing on reels or chasing trends.
Here’s the truth: You’re an expert at what you do, but if your audience doesn’t know that - you’re losing sales, credibility, and opportunities.

Lindsay Johnson
Jun 24, 20253 min read


Social Media Isn’t Working: Here’s What to Do Instead
Social Media Isn’t Working: Here’s What to Do Instead
Even if your feed is filled with inspiration, the scroll still hijacks your brain’s dopamine system. It’s stealing your time, focus, and motivation - leaving you drained and wondering why nothing gets done.
This isn’t just a time issue. It’s an energy leak. And when you’re running a business, every ounce of energy counts.

Lindsay Johnson
Jun 16, 20253 min read


Decolonizing Entrepreneurship with Ariana Fotinakis, Co-founder of Decolonize and Rize
We're pulling back the curtain with Ariana Fotinakis, co-founder of Decolonize and Rize, for a raw and resonant reflection on entrepreneurship, decolonization, and redefining success. In this interview, Ariana shares powerful insights on navigating fear, burnout, and internalized systems of oppression as a change-making business owner.

Lindsay Johnson
Jun 10, 20257 min read


It Takes a Village: How to Build a Business Without Burning Out
If you’ve ever found yourself buried under your to-do list wondering, “Why is this so hard?” - you’re not alone.
Many new entrepreneurs believe they have to do it all: marketing, sales, admin, tech, delivery, visibility… and still somehow find time to rest, socialize, and scale. 😵💫
Here’s the reality: Your business was never meant to be built alone.

Lindsay Johnson
Jun 10, 20253 min read


Just Enough Content Marketing: A Strategic Guide for New Entrepreneurs
Are you burning yourself out trying to “do it all” with your marketing? If you’re a new entrepreneur stuck on the content hamster wheel - writing blogs, posting on Instagram five times a day, making videos you hate, and still not getting clients - listen up. You might be confusing content creation with marketing, and your business is paying the price. Here’s the truth: You don’t need to create content like an influencer. You need a “just enough” strategy - a customized cont

Lindsay Johnson
Jun 10, 20253 min read


Episode 38: Create Content that Builds Trust with Tara McEwen
Want to build a brand that’s actually you, not just a pretty logo and Instagram grid?
In this episode with Ruha Ratnam from The Designist Studio, we dig into the connection between your core values, the people you surround yourself with, and your ability to create an impactful, trust-driven business. Join us for an unfiltered conversation about how authenticity in business is more than surface-level branding, and so much more!

Lindsay Johnson
Feb 17, 20252 min read


Episode 37: Why Nobody is Buying Your Digital Course (And How to Fix It!)
Your digital course is amazing, so why the heck isn’t anyone buying it? 😩
If you've launched your course only to hear crickets, you’re not alone. So many new entrepreneurs fall into the same traps when trying to sell their digital products ... and they're a pretty big deal.
In this episode, Lindsay breaks down the top three heartbreaking reasons your course isn’t selling—and what you can do to fix

Lindsay Johnson
Feb 9, 20252 min read


Episode 36: Slow Entrepreneurship with Lindsay Johnson
Your digital course is amazing, so why the heck isn’t anyone buying it? 😩
If you've launched your course only to hear crickets, you’re not alone. So many new entrepreneurs fall into the same traps when trying to sell their digital products ... and they're a pretty big deal.
In this episode, Lindsay breaks down the top three heartbreaking reasons your course isn’t selling—and what you can do to fix

Lindsay Johnson
Jan 30, 20252 min read



