Just Enough Content Marketing: A Strategic Guide for New Entrepreneurs
- Lindsay Johnson
- Jun 10
- 3 min read
Are you burning yourself out trying to “do it all” with your marketing?
If you’re a new entrepreneur stuck on the content hamster wheel - writing blogs, posting on Instagram five times a day, making videos you hate, and still not getting clients - listen up.
You might be confusing content creation with marketing, and your business is paying the price.
Here’s the truth: You don’t need to create content like an influencer. You need a “just enough” strategy - a customized content plan aligned with your business model, energy, and goals.
In this blog, you’ll learn:
Why content marketing does not mean constant content creation
How to decide what kind of marketing you actually need
The key questions to ask before making another post
How to create a sustainable, profitable, feel-good strategy
Let’s talk about marketing that works for you, not against you.
🎧 Listen to the full podcast episode: Why New Entrepreneurs Need a "Just Enough" Content Marketing Strategy
What Is “Just Enough” Content Marketing?
Too many entrepreneurs approach content marketing like they’re trying to win a gold star from an invisible teacher. If you just post more, write more blogs, hustle harder… then your business will finally get an A+ and succeed. Right?
Wrong.
This mindset keeps you trapped in a loop of performative effort - doing more and more without ever stopping to ask, “Is this even working?”
It’s not about earning approval. It’s about building a business that actually functions and makes money.
Instead, you need a content strategy that is:
Based on your revenue goals
Aligned with your stage of business
Adapted to your capacity and preferences
Focused on what’s actually working
That’s the “just enough” approach.
Tip: Join our Ick‑free Sales Community for more strategy-driven marketing and sustainable business growth.
Stop Marketing Like an Influencer
Influencers create content for a living. Their job is to grow an audience and monetize that audience through partnerships, brand deals, and sponsorships.
Your job is different.
If you're a service-based entrepreneur selling one-on-one offers, online programs, or coaching packages, your content should drive connections and conversions -not just views and likes.
So ask yourself:
“Do I want 10,000 followers or $10,000 this month?”
That question alone can shift how you market your business.
Build Your Foundation Before You Market
Before jumping into content, take a step back.
Ask:
What are your monthly/quarterly revenue goals?
What are you selling and to whom?
Where are your actual paying clients coming from?
Do your marketing efforts align with your target customer and offer?
Do you have systems in place to actually sell your services?
Marketing is just the last step in a bigger picture.
When you focus on delivering great service and building solid systems, marketing gets easier - and way more effective.
Just Enough = Strategic, Sustainable, Profitable
You don’t need to be everywhere. You don’t need to do everything.
You need to do just enough, based on:
Your current business phase (launching, maintaining, growing, scaling)
Your existing content (repurpose what you already have!)
Your personal energy, capacity, and tech comfort
What’s actually generating leads and sales
For example, one of my clients had 50 solid blog posts already written. Instead of writing more, we created a plan to repurpose them into emails and social media.
No new content needed. Just smart strategy.
TL;DR: Stop Doing All the Things
Here’s what you need to remember:
You don’t have to do content marketing like everyone else.
You must track what’s working - and stop doing what isn’t.
You get to build a business that fits your life, not drains it.
Start by asking: What’s just enough for me right now?
What to Do Next
🎧 Listen to the full podcast episode: Why New Entrepreneurs Need a "Just Enough" Content Marketing Strategy
🧠 Grab Lindsay's free course, 4 Business Building Basics Every Entrepreneur Needs to Know and start working on the right activities
📥 Grab Amanda’s free Clarity Worksheet: Get laser-focused on your marketing goals
📊 Start tracking what’s working: Ask every client how they found you and why they chose you
And most importantly - ditch the panic posts and create a marketing plan that fits your real life.
Listen to the Podcast
Why New Entrepreneurs Need a "Just Enough" Content Marketing Strategy
