Unlocking Six Figures: The Power of One Hour a Day for Service-Based Entrepreneurs
- Lindsay Johnson
- 6 days ago
- 3 min read
Updated: 5 days ago
If you’re tired of the hustle and want to build a business that works with your life (not against it), this one’s for you.
In this classic workshop I dive into how service-based entrepreneurs can get to six-figure years by focusing on 1 hour of strategic business development every work day.
You'd be shocked how slow new entrepreneurs grow because they're focused on the wrong activities. Strategic business development done consistently over time starts to snowball in a matter of months!
Watch the Workshop Replay
Download the worksheet and watch the full workshop replay below and get the worksheets to plan your own “hour-a-day” strategy.
✨ Keep scrolling for the blog version that recaps the highlights and your action items.
Why Strategic Business Development Matters for Service-Based Entrepreneurs
So many entrepreneurs are stuck in busy work; working 40+ hours a week, trying to “do it all,” and still not making consistent income.
We need to flip the script and ask:
What if you could make $100K by incorporating just one hour of focused business development per day?
Spoiler: You can. But not by doing everything; by doing the right things.
Mindset Shift: Less Work, More Strategy
The secret to scaling without burnout isn’t better time management - it’s better priority management.
“Most entrepreneurs are drowning in low-impact tasks. We need to rewire our thinking and focus only on what drives revenue and relationships.”
It’s not about being available all day; it’s about building systems and visibility that work while you rest.
The $100K in an Hour a Day Framework
1. Know Why Your Customer Wants Your Paid Offer Inside Out
You can’t market well if your offer is unclear. Nail your messaging:
Who is it for?
What transformation does it create?
Why does it matter now?
2. Map Your Customer Journey
How do people find you, trust you, and buy from you?
Your job is to make that path clear and consistent.
Use tools like:
Lead magnets that solve real problems
Email sequences that educate and convert
One strong sales page or booking flow
3. Prioritize High-Impact Activities
With only 60 minutes, what matters most?
High-impact, fast-acting business activities like Networking and Public Speaking into new audiences to get the right customers in your sales pipeline.
Here’s what I recommend:
20 min: Network and follow up (DMs, email intros, referral outreach)
20 min: Drive traffic to your offer (email list, collaborations, public speaking)
20 min: Create or repurpose value-driven content (blogs, emails, podcast)
Drop the scrolling. Drop the random posting. Be intentional.
Stop Doing This
Some tasks feel productive but drain your energy without results.
Cut or minimize:
Designing freebies that don’t convert
Obsessing over social media aesthetics and vanity metrics that don't convert to sales
Saying yes to every coffee chat or collaboration (if it's not aligned)
Constantly changing your niche or offer
Instead, build a rinse-and-repeat plan that aligns with your goals.
Action Items: Your Next Steps
Audit your calendar.
Where are you wasting time? What could be systematized or cut?
Choose one high-leverage task to do daily.
Think: content creation, relationship-building, or traffic generation.
Commit to your “power hour.”
Set a timer. Shut the tabs. Go all in on revenue-generating work. (Hint: You can break it up into 2x 30-minute chunks of time)
Track your results weekly.
What’s working? What’s not? Tweak based on data, not vibes.
Final Thought: You Don’t Need to Work More. You Need to Work Smarter!
Scaling to $100K doesn’t require you to sacrifice your sanity. It requires clarity, focus, and consistency.
The full workshop breaks all of this down without fluff and overwhelm.
Get into Action
Ready to build your own $100K-in-an-hour-a-day business plan? Check out our Misfit Mastermind for service-based entrepreneurs who want to take big swings together with a community who's moving from self-employed to CEO
