Lead Magnet Love: How to Make Lead Magnets That Convert
- Lindsay Johnson
- Jun 24
- 3 min read
Stop Collecting Email Dust and Create Lead Magnets That Convert
You don’t need another dusty freebie sitting on your website. You need a lead magnet that grabs attention, delivers value, and gently nudges your dream clients toward buying.
This blog will walk you through a simplified framework to create Lead Magnets That Convert, from your first idea to your opt-in page.
The Real Purpose of a Lead Magnet (Hint: It’s Not Just to Grow Your List)
Most entrepreneurs create a lead magnet because they think they’re “supposed to.” But if you’re not clear on why you’re creating it, it won’t do what you want.
Here’s what your lead magnet should do:
Help your audience experience a small win
Demonstrate your value and expertise
Naturally lead to your paid offer
In this workshop replay I get you to ask yourself, "What is the shift I want people to have after they download this?" If you're not asking that question, you’re missing the point!
Download this worksheet and watch the workshop replay below.
(Don't want to watch? Keep scrolling for the highlights!)
The Framework: Questions to Ask Before You Create Anything
Before you even open Canva or Google Docs, pause and ask yourself:
Why am I creating this lead magnet? What do I want my audience to do after they consume it?
What problem am I helping them solve right now? Keep it focused and tangible.
What shift or “aha” moment do I want to create? You’re not just giving information - you’re sparking clarity.
What am I ultimately selling? Your lead magnet should smoothly connect to your offer. Don’t drop people into a dead end.
Write down your answers now; this clarity will save you hours of spinning later.
What Makes a Lead Magnet Work (and What Doesn’t)
A great lead magnet isn’t about volume, it’s about value. It should be something your audience wants - not just something you want to give them.
You can’t just throw a checklist at someone and call it a day. Your lead magnet has to actually help them do something better, faster, or easier.
✅ Great lead magnets are:
Actionable
Easy to consume
Directly tied to your paid offer
🚫 Weak lead magnets are:
Vague or too broad
Overwhelming or too long
Disconnected from what you actually sell
Create the Opt-In Page: Simple, Clear, and Results-Oriented
Once your lead magnet is ready, don’t drop the ball on the opt-in page! This is where people say “heck yah”, so make it count.
Use this checklist:
A clear, benefit-driven headline
A 1–2 sentence description of the transformation
A visual preview (image or mockup)
A simple form (name + email only)
One clear call to action (e.g. “Get the Free Guide”)
If you watch the workshop replay above, you'll get to follow along as I live review participants' opt-in pages.
Remember to keep it simple and direct. No fancy funnels needed.
Final Thought: Don’t Overthink It—Just Start
Your first lead magnet doesn’t have to be perfect. It just needs to be useful. One clear win, one clear step toward your offer, one action your audience can take.
And if you’re still stuck? Go back to the question: “What’s the small, valuable shift I want to create?”
That’s your lead magnet.
Call to Action
📥 Want help choosing or refining your lead magnet idea? Download the Lead Magnet Love Worksheet we used in the workshop and start mapping yours today.
🎯 Need real-time support and feedback? Join the Ick-Free Sales Community and dive into the Lead Magnet & List-Building training now!
About The Radical Connector
Lindsay Johnson, aka The Radical Connector, teaches ick-free, ethical business skills to service-based entrepreneurs ready to stand out, make some noise, and use their brilliance to change the world.
Creator of the 1-year, Ick-Free Sales Community, Lindsay knows that building a business is a long game with a lot of moving parts and a steep learning curve ... and they're here to support you every step of the way!
