Blogging for Entrepreneurs: A simplified approach to building authority online
- Lindsay Johnson
- Jun 24
- 3 min read
Feeling invisible online? Like you’re shouting into the void while the algorithms ignore you and your dream clients scroll past?
Let’s fix that. Blogging isn’t dead - it’s your secret weapon to building authority, trust, and visibility without dancing on reels or chasing trends.
Here’s the truth: You’re an expert at what you do, but if your audience doesn’t know that - you’re losing sales, credibility, and opportunities.
Too many service-based entrepreneurs struggle with:
Getting consistent traffic to their website
Standing out in a crowded market
Feeling unsure how to showcase their expertise without sounding braggy or salesy
Blogging for entrepreneurs is not about becoming the next big influencer or writing 1,500-word essays every week. It’s about building trust.
As guest blogging expert, Ashley Doan said in one of our past workshops, “If the world doesn’t know you’re an expert, it’s not going to do you any good.”
Blogging for Entrepreneurs can....
Give your audience quick wins that build loyalty
Create a “Google trail” of credibility
Fuel your entire content strategy (social media, newsletters, workshops)
Keep scrolling to read the full blog and watch the full workshop replay!
Watch the Full Workshop Replay Here
How to Blog Like an Expert (Without Burning Out)
🔹 Start With Strategy, Not Perfection
Ashley reminded us that you don’t need to write every week. You need to write intentionally. A blog post that’s optimized and targeted to your niche can work for you for years.
Focus on:
What your ideal client is Googling
The questions you answer all the time
Stories that position you as an expert (not a lecturer)
🔹 Blog Posts Don’t Need to Be Long
A good post can be 300–500 words if it’s punchy, clear, and useful. Think “bite-sized brilliance,” not dissertations.
Ashley’s tip: “Short blogs that answer specific questions are often more impactful than long ones filled with fluff.”
🔹 Use One Blog Post Across ALL Your Content
This was one of the most mind-blowing parts of the workshop: repurpose everything.
From one blog, you can create:
3–5 social media posts
A YouTube script or talking points
A podcast topic
A newsletter intro
An offer segue
Think of your blog like a content hub - not a lonely corner of your website.
🔹 Tell Stories, Not Just Tips
Ashley brought the fun - reminding us that stories are what stick. Share real examples from your life or business to connect emotionally while delivering value.
Your blog can be professional and playful. Your voice is your superpower.
Final Thoughts
You don’t need to be a “writer” to blog. You just need to be someone who cares enough to help your audience and bold enough to share your thoughts.
One blog post could be the reason someone hires you, refers you, or finally understands the magic you bring to the table.
Get Into Action
✅ Want to make blogging part of your visibility plan? Start by writing a blog that answers your most frequently asked question. Use this Anatomy of an SEO-friendly Blog cheat sheet
💬 Then drop it in The Rad Connectors Community - we’d love to celebrate it with you and give you feedback!
🛠 Need help mapping out a content strategy that fits your business? Join the Ick-Free Sales Community and dive into our Content Marketing training!
About The Radical Connector
Lindsay Johnson, aka The Radical Connector, teaches ick-free, ethical business skills to service-based entrepreneurs ready to stand out, make some noise, and use their brilliance to change the world.
Creator of the 1-year, Ick-Free Sales Community, Lindsay knows that building a business is a long game with a lot of moving parts and a steep learning curve ... and they're here to support you every step of the way!
