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Episode 37: Why Nobody is Buying Your Digital Course (And How to Fix It!)

  • Writer: Lindsay Johnson
    Lindsay Johnson
  • Feb 9, 2025
  • 2 min read

Updated: Dec 22, 2025

Person in floral blazer gestures confidently on a pink checkered background. Text: "Playing Big with Lindsay Johnson, Ep. 37. Why Nobody is Buying Your Course."

You've Made a Sweet Digital Course ... So Why Isn't it Selling?

Your digital course is amazing, so why the heck isn’t anyone buying it? 😩


If you've launched your course only to hear crickets, you’re not alone. So many new entrepreneurs fall into the same traps when trying to sell their digital products ... and they're a pretty big deal.


In this episode, Lindsay breaks down the top three heartbreaking reasons your course isn’t selling, and what you can do to fix it.


In This Episode, We Cover:


💔 You Might Not Be Ready to Create a Course Yet

  • The myth of “overnight success” (Hint: It takes longer than six months!)

  • Why skipping the dirty work (aka real-world experience) sets you up for failure

  • The reality of building a sustainable, profitable business before going digital


💔 You Haven’t Spent Enough Time on Market Research

  • Why identifying a problem isn’t enough, you need proof that people will pay to solve it

  • The most effective (and fastest!) way to validate your course idea

  • How working one-on-one or in small groups can unlock game-changing insights


💔 Your Sales Funnel Has a Leak

  • How to tell if your sales funnel is the problem

  • The #1 mistake most entrepreneurs make when warming up leads

  • Why it takes time (and trial & error) to create a funnel that actually converts


Resources



A person smiles while lounging on a purple couch, wearing a floral shirt and gray pants. A colorful painting is in the background.

Howdy, I'm Lindsay aka The Radical Connector. I've been teaching entrepreneurs how to stop burning out on busy work (that doesn't work), ditch the chaos & overwhelm of growing a new business, focus on the right sales & marketing activities (the stuff that actually works) and to step into their role as CEO and visionary so they can bring their epic business dreams to life for over 20 years.


If you're ready to grow and scale a business without burning out, selling out, or doing it all alone, you're going to love it here!


🤟  Join our Ick-Free Sales Community on Patreon starting at $1 per month


 
 
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