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Episode 35: Unencumbered: A Misfit Entrepreneurs' Guide to 2025
Your digital course is amazing, so why the heck isn’t anyone buying it? 😩
If you've launched your course only to hear crickets, you’re not alone. So many new entrepreneurs fall into the same traps when trying to sell their digital products ... and they're a pretty big deal.
In this episode, Lindsay breaks down the top three heartbreaking reasons your course isn’t selling—and what you can do to fix

Lindsay Johnson
Jan 4, 20252 min read


Advice for Small Business Owners from Small Business Owners
Sometimes the best advice for small business owners comes directly from those who have walked the path before us.

Lindsay Johnson
Dec 23, 20245 min read


Episode 34: Email Marketing without the Ick
Your digital course is amazing, so why the heck isn’t anyone buying it? 😩
If you've launched your course only to hear crickets, you’re not alone. So many new entrepreneurs fall into the same traps when trying to sell their digital products ... and they're a pretty big deal.
In this episode, Lindsay breaks down the top three heartbreaking reasons your course isn’t selling—and what you can do to fix

Lindsay Johnson
Oct 1, 20242 min read


15 Year-End Questions to Help You Set Better Business Goals
Setting goals and planning your year can't be done with blinders on! If you want to make sure you set goals that make sense and will get you to your dream life you absolutely need to spend time reflecting on what worked and what didn't in the past year and build on all your newfound wisdom. Do you want to know my secret to how to set business goals at the start of every new year? I take three whole days to myself and do nothing but think, journal, and reflect on the previous

Lindsay Johnson
Dec 21, 202311 min read


Stop Sweating Your Lead Magnet and Focus on THESE 3 THINGS Instead
Would it shock you to know that 80% of people who sign up for your lead magnet will never actually open it? Really. Go check your analytics right now. How many people landed on your opt-in page, signed up, opened your delivery email, and clicked on the link? If you have a course as a lead magnet, how many people kept clicking on each email or course module? Did you notice that number goes down the further along your sales funnel they travel? Most of the time, even when they

Lindsay Johnson
Dec 17, 20238 min read


Do I Really Need Social Media to Build a Business Online?
There’s no doubt that busy entrepreneurs are sick and tired of spending hours creating social media content, posting, engaging, or going live consistently every week.
Add to that the never-ending worry of which social media for small business should I use?
THE REALITY: Social media is a fabulous tool for building your business!
However, as with all tools, you have to know how to use it AND you have to ask yourself if it's the right tool for the job!
THE ALTERNATIVE: SEO-f

Lindsay Johnson
Dec 17, 20236 min read


5 Email Marketing Tips to Boost Your Open Rates & Increase Engagement
Email marketing is a powerful way to connect with your customers and promote your products or services. But if your email open rates are low, it becomes pretty obvious that your subscribers are missing out on your brilliant content, expertise, and ultimately, getting to work with you! Worst of all, you're left feeling like you're wasting your time. Am I right?! Now, if you're new around here you might be asking, "Lindsay, what is email marketing anyway and why do I need it?

Lindsay Johnson
Dec 16, 20236 min read


4 Fast & Free Ways to Get Customers without Social Media
If you’re someone who’s built their entire business using social media I’m guessing you just got a very scary taste of what could happen if our social media platforms ever disappeared or your account got deleted. 1. If your business (ie: your customer base or your list) lives primarily on Facebook, Instagram or TikTok you’ve just learned a SUPER VALUABLE lesson … you don’t OWN your own customer base or list. Facebook, Instagram and TikTok do 2. If you think your account

Lindsay Johnson
Dec 16, 20239 min read


10 ADHD Entrepreneur Tips To Help You Focus And Get Stuff Done
Calling all ADHD Entrepreneurs... (And all neurodivergents or neurotypicals who just can't focus!) If you're neurodivergent like me you probably run into some frustrating challenges when it comes to getting ish done in your business. Especially tasks with lots of moving parts that require some serious mental multitasking! Would it shock you to know that even BEFORE I realized I was ADHD I'd already started figuring out how to optimize my days so I could get big things done? A

Lindsay Johnson
Dec 16, 202310 min read


7 Reasons Entrepreneurs Deserve to Rest this Holiday This Year
It’s been a doozy of a year and we need to talk about why entrepreneurs deserve to rest and how to take advantage of the upcoming holiday season to go from burnout to balance … are you with me? I often get the strangest comments from people about how I need to take time off, slow down, or stop working so hard. The funny thing is, I do all three of these … take time off, slow down, and stop working so hard. In fact, I used to burn out All The Time because I didn’t do this in

Lindsay Johnson
Dec 16, 20237 min read



