WORK LESS PLAY MORE PODCAST
Welcome to the Work Less Play More Podcast for busy entrepreneurs ready to ditch the hustle, stop burning out on busy work and get back to having a life. Lindsay Johnson, AKA the Radical Connector shares their top tips for for building a profitable business while working less and playing more!
Episode 38: Create Content that Builds Trust with Tara McEwen
Ready to create content that genuinely connects with your audience and builds lasting trust?
In this episode with Tara McEwen, we explore how to develop meaningful and strategic content that goes beyond promoting your services. We focus on sharing what drives you, why you love your work, and how your values can resonate with your audience.
Get My Ick-free Sales Scripts
Never panic or clam up again when it's time to talk sales!​ 20 common sales scenarios and 40+ consent-based scripts to get a feel-good sales conversation started.
CREATE CONTENT THAT BUILDS TRUST
with Tara McEwen
Ready to create content that genuinely connects with your audience and builds lasting trust?
​
In this episode with Tara McEwen, we explore how to develop meaningful and strategic content that goes beyond promoting your services. We focus on sharing what drives you, why you love your work, and how your values can resonate with your audience.
WHY NOBODY IS BUYING YOUR DIGITAL COURSE (AND HOW TO FIX IT!)
with Lindsay Johnson
Your digital course is amazing, so why the heck isn’t anyone buying it? If you've launched your course only to hear crickets, you’re not alone. So many new entrepreneurs fall into the same traps when trying to sell their digital products ... and it's a pretty big deal.​
​
In this episode, I break down the top three heartbreaking reasons your course isn’t selling—and what you can do to fix it.
SLOW ENTREPRENEURSHIP
with Lindsay Johnson
This Week We're Slowing Things Down! In a world that glorifies hustle, what if the key to success is actually slowing down?
Building a business doesn't have to mean burnout, stress, and non-stop hustle. Instead, slow entrepreneurship helps you create a business that aligns with your lifestyle, goals, and energy—without sacrificing your well-being.
MISFIT ENTREPRENEURS' GUIDE TO 2025
with Lindsay Johnson
This Week We're Getting Reflective!
We say no to things that aren't for us so that we can say yes to the things that are. Even though you can do something, is it what's right for you right now? Does it fit with your goals? With your lifestyle? Is it something you even want to do?
EMAIL MARKETING WITHOUT THE ICK
with Lindsay Johnson
You ever notice you join some people’s email lists and genuinely feel like part of a community and then you join others and you just feel like a mark? Let's talk about the difference between using your email list to build a community vs. using your email list to pressure people to buy and not seeing your subscribers as anything but a dollar sign.
LIVING LIFE ON PURPOSE
with Keka DasGupta
We explore the concept of how feeling your feelings and allowing them to guide you to show up authentically in your business leads to a stronger brand. Keka shares the significance of embracing our emotions as a tool for genuine self-expression in the entrepreneurial world.
JUST ENOUGH MARKETING
with Amanda Laird
We dive into the difference between influencers who get paid to create content and entrepreneurs who get paid for their products and services. Amanda shares why visibility matters but only if you love doing it and why you need to stop conflating your analytics with your self-worth!
5 FEARS STOPPING YOU FROM VIDEO MARKETING
with Lindsay Johnson
Let's talk about how overwhelm plays a role in blocking your creativity with videos, simple hacks for generating video content your future customers will want to binge, how to get past your tech fears and embrace being a beginner, and tips for building your confidence.
5 WAYS TO INCREASE EMAIL OPEN RATES
with Lindsay Johnson
Let's talk about ​what it really means to let your personality shine, how to make your emails scan friendly, tips for writing intriguing subject lines, the importance of sharing wow-factor content and how to use a/b testing to improve your email marketing success.
STANDING UP FOR WHAT YOU BELIEVE IN
with Belinda Clemmensen
We discuss why disappearing into work to cope doesn't work, why we need to stop looking at rest as a bridge to more productivity, how Belinda connected to FREEDOM as one of her core values and how being a robotic workaholic causes the sensory experience of being a human being to dissipate
REFRAMING CONSISTENCY AS A HEART CENTRED ENTREPRENEUR
with Sydney Fletcher
Life isn't consistent! Is consistency in our marketing strategies as important as we've been led to believe? Sydney reminds us to stop building our heart-centred businesses based on fear, pressure, or rigidity of algorithms and the importance of empowerment and self-agency as business owners.
BUSTING BUSINESS FINANCE MYTHS
with Jacinthe Koddo
Jacinthe shares how bad business advice left her with $1000's in unnecessary credit card debt in her early business years, why you shouldn't rush to quit your day job, and how we're all unified in our discomfort and overwhelm when it comes to our business finances.
LETTING YOUR BUSINESS EVOLVE INTO WHAT IT WANTS TO BE
with Ariana Fotinakis
We discuss why disappearing into work to cope doesn't work, why we need to stop looking at rest as a bridge to more productivity, how Belinda connected to FREEDOM as one of her core values and how being a robotic workaholic causes the sensory experience of being a human being to dissipate
HOW SOLVING CHUB RUB WILL TRANSFORM THE WORLD
with Marnie Rabinovitch Consky
Marnie didn’t listen when experts told her chub rub was too niche for a business. Instead, she channelled her fire for solving this painful problem into a business that’s changing the world! When your business becomes a mission and you’re committed to changing lives you find the strength to keep going when things get hard.
15 PROS AND CONS OF SOCIAL MEDIA
with Lindsay Johnson
Let's talk about the pros and cons of using social media for business vs SEO content like blogs and YouTube videos, how to figure out if you need social media to grow your business, why SEO-friendly content like blogs and YouTube videos often far outperform social media posts, and how to use
social media as a tool for building your business.
LIVING THE DIGITAL NOMAD LIFESTYLE
with Sam Laliberte
Something about the 40-hour workweek with someone looking over Sam’s shoulder and micromanaging the way she spent her time and controlling the choices in her life never sat well for her. So instead she turned her skills and passions into a freelancing career and becoming a digital nomad entrepreneur with the freedom to choose her lifestyle.
PODCASTS TO MAKE YOU A BETTER ENTREPRENEUR
with Lindsay Johnson
We're back with an even more powerful season in 2022 with big conversations, powerful stories, and all the best business advice and actionable tips to help you work less, play more ... and live a life beyond your wildest dreams! I'll dive into
what I learned from YOU in season one and how you can share your input for an even stronger season two.
15 YEAR END QUESTIONS TO ASK BEFORE SETTING BUSINESS GOALS
with Lindsay Johnson
Goal setting can’t be done with blinders on! You’ve got to take time to reflect on what happened in your business over the past year BEFORE you set your business goals for next year! In this episode, I share 15 questions to help you reflect on your business growth and experiences this year.
WHEN SHOULD I QUIT MY JOB?
with Lindsay Johnson
Are you wondering when it will be time to quit your day job and go full time into your business? Are you getting restless or sick and tired of working for someone else? If your end goal is to leave your 9 to 5, I’ve got news for you … you’re asking the wrong question. When should you quit my job? Short answer, when you business needs you to!
FULL TIME TO SIDE HUSTLE, RETURNING TO 9-5
with Megan te Boekhorst
Why can’t you work part-time on your business? When do you decide to make your business a side hustle to protect your mental health?Megan te Boekhorst, owner of the clothing line 1in5 and aspiring influencer of Mentally Megan, sits down to discuss why she returned to a 9 to 5.
HOW TO MAKE VALUABLE CONNECTIONS ON LINKEDIN
with Vince Warnock
Are you sleeping on LinkedIn to help grow your business? Do you know how to make a valuable connection with someone on LinkedIn? Sending cringy messages on LinkedIn can leave a sour taste in people’s mouths. Your connections deserve more…. And so does your brand! Vince Warnock, author and host of the Chasing Insights Podcast, shares how to make genuine connections on LinkedIn.
EMBRACING IMPERFECTION TO SHOW UP ON SOCIAL MEDIA
with Tara Gratto
Does embracing imperfection in your business scare the pants off you? Is your perfectionism holding you back from showing up on social media consistently? Tara spent months putting out “perfect” content and it was starting to feel inauthentic. She thought her audience wanted to see her professionally dressed and put together… the picture of perfection.
FINDING THE COURAGE TO FOLLOW YOUR DREAMS
with Sarah Michelle Brown
Did you struggle with finding the confidence and courage to follow your dreams? Sarah Michelle Brown was determined to have the good ole American Dream after she finished her studies in BioChemistry.
Just one problem … that felt totally inauthentic to who she was and what excited her most! Sarah turned her passion for film into a successful business teaching entrepreneurs how to confidently show up on Video!
4 WAYS TO GET CUSTOMERS WITHOUT SOCIAL MEDIA
with Lindsay Johnson
Social media is a powerful marketing tool when used correctly ... and only if it actually works! There are many other ways to grow your business and get customers without social media and I'm going to share my Four Favourite Fast & Free ways to get customers without focusing on social media.
MAKING SPACE FOR MENTAL HEALTH
with Kristen Westcott
Do you worry if you're open about your mental health challenges customers will see you as undependable or choose not to work with you? In this episode Kristen is COMING OUT to the world about her own mental health struggles. She realized that hiding that part of herself from the world triggered impostor syndrome and affected her authenticity online and in her relationships ... and she is done hiding.
NAMING YOUR IMPOSTER SYNDROME GREMLIN
with Linda Parmar
Are you losing sleep at night while your impostor syndrome gremlin whispers in your ear that you don’t know what you’re doing and soon everyone’s going to find out you’re a total fraud? Listen to this special episode featuring real-time coaching with Linda Parmar, money as we get into some coaching around her impostor syndrome and how to silence your inner gremlin!
HOW TO GET PEOPLE TO ENGAGE WITH YOU ON SOCIAL
with Lindsay Johnson
Are you trying to generate leads on social media but everyone seems to be ignoring you? You're probably making this super common mistake most new entrepreneurs make ... you're using a Passive Tone instead of an Active Tone when engaging with others. Lindsay shares their simple tweaks to common engagement scenarios so you can start having better conversations on social media.
WHEN YOU DON'T BELIEVE YOU DESERVE SUCCESS
with Cheryl Sutherland
What happens when you start to succeed in your business and your inner voice starts to doubt if you really deserve it? Are you brave enough to ask for what you want and then receive it when you get it?
Cheryl Sutherland, the Queen of Affirmations, shares her current reality of being in the middle of a storm inside her own thoughts as she learns how to receive all the good she's been working hard to manifest and create in your business.
HOW TO ASK FOR THE SALE
with Lindsay Johnson
Do you panic when it comes time to ask for the sale? Does telling someone your rates make you break out in a cold sweat? Raise your hand if you missed the memo that starting a business meant you’d be thrust into the role of #1 sales-person for your company. Whew, baby! If you don’t have a background in sales you’re probably feeling intimidated and nervous AF about selling yourself. Lindsay’s got your back with their six tips for asking for the sale.
HOW TO ASK FOR HELP WHEN LIFE IS NOT FINE
with Meredith Garritsen
Meredith Garritsen, Founder of Hervana Collective, has built a community of entrepreneurs who share not only their successes, but their personal and professional struggles. Meredith’s personal life required attention and she recognized the community she had built had become her safety net and she shares how she finally let her community support her as much as she supports them. Meredith shares her scars and how she set her ego aside to ask for help.
MONEY ISN'T EVERYTHING
with Vince Warnock
What happens when you stop working for (lots of) money and opt to create a business based on fulfillment and impact? Vince Warnock, a former CMO, left his high-paying job to follow his true calling... helping others market their business. He learned that dollar bills aren’t what make you happy and satisfied. Vince took a stance and changed his work life to have a fulfilling life as an entrepreneur.
4 STEPS FOR OVERCOMING SELF DOUBT
with Lindsay Johnson
Is your imposter syndrome stopping you from being in the magic of what you do best? When you are starting something new self doubt will probably kick in and this is totally normal! Lindsay Johnson share’s their 4 simple steps for feeling confident jumping out of your comfort zone and back into action in your business.
WHAT HAPPENS WHEN YOUR BODY SAYS NO
with Sarah Taylor
Has your body ever told you to slow down? Sarah Taylor, Founder of Fitness By Sarah Taylor, runs a fitness community for plus sized women, can often overdo it and not listen when her body says no … which has led (more than once) to her body forcing her to slow down due to injury or illness. Listen in as Sarah shares her entrepreneurial journey and what it really looks like to get stuck on the hustle until burnout roller coaster … and how she finally learned that running a successful business doesn’t matter if you’re not well enough to enjoy it!
FALLING BACK IN LOVE WITH YOUR PASSION
with Nick McGraw
Have you fallen out of love with your work or is it just burnout? Nick McGraw grew his business by working his buns off and designing badass brands for clients he loves. Nick shares his experience about trying to do it all and work 25/8, a wall of burnout is inevitable and lead to falling out of love with your passion. He reveals why it is so important to take care of yourself as much as your business.
IT TAKES A VILLAGE TO BUILD A BUSINESS
with Lisa Michaud
Lisa Michaud, host of the Goalden Girls podcast and community, realized that it takes years to build a successful and long-lasting business … and most importantly, it takes a village. Lisa used to feel the pressure of keeping up with other entrepreneurs and their definition of success. Now she knows it’s ok to go at her own pace and outsource to the village of family, friend, and service providers she has carefully built around her.
BUSTING 5 ENTREPRENEUR MYTHS STOPPING YOU FROM MAKING MONEY
with Lindsay Johnson
Are you buying into common toxic business myths designed to sell you things *gasp* but not actually help you make money in your business?
Lindsay debunks 5 common entrepreneur myths holding you back from doing work that will actually grow your business and make oodles of money in a way that feels good! They eliminate your myths and ease your imposter syndrome.
WELCOME TO THE WORK LESS AND PLAY MORE PODCAST!
with Lindsay Johnson
Welcome to the Work Less Play More Podcasts for busy entrepreneurs who are ready to ditch the hustle, stop burning out on busy work and get back to having a life. After years of repeating the same old work hard, burnout cycle, Lindsay Johnson, aka The Radical Connector, decided to take a step back and reverse engineer the way they built their business. They were determined to find an easier and faster way to build a profitable business that was fun, authentic to their vision and values, and most importantly, didn't require them to sacrifice their mental and physical health.