Our Story
Get to know The Radical Connector
Lifelong Entrepreneurship Nerd Committed to Supporting Service-Based Businesses.
I'm a huge entrepreneurship nerd! I was raised by business owners and developed a lifelong obsession with business development, how entrepreneurs get customers and make money.
I fell in love with service-based businesses at 13 years old when I started my own babysitting collective and cleaning business. Ok, they were businesses of one (me) but I quickly discovered how networking, putting myself out there, and selling my services to the people who were already looking for them would let me help others while joyfully making money so I could buy myself fun clothes, trinkets, and treats!
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(Hey, I was a kid with simple needs)​​
I also learned early on the power of consent-based selling and centering my customers' needs in my marketing and sales strategies.
In my early 20s I began putting together my Ick-Free Sales System based on ethical, non-manipulative, marketing & sales strategies. I've taught thousands of service-based entrepreneurs how to get sales and grow their brands whether one-on-one, from stages, or within courses and memberships.
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I've been committed to supporting service-based entrepreneurs grow a thriving business that helps them improve their lives, make a positive impact on the world, and connects them to their own unshakeable self-confidence and radical self-acceptance for over 20 years.
However, after years of supporting their growth I noticed that most service-based entrepreneurs struggled to move out of self-employed mode (they had built themselves a job that was 100% reliant on them).
Entrepreneurs were burning out and their business were going backwards while barely breaking the 6-figure mark.
The biggest problem I saw with traditional advice for growing & scaling a business was that it was geared towards product-based businesses, retail, manufacturing, food & beverage, tech startups, etc.
Popular business advice didn't apply to service-based business models.
Solopreneurs with a service-based business were being left behind, excluded from most funding, grants, and wasting thousands of dollars on programs, accelerators, and mentorships that would not work for them.
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The reality is, for service-based businesses, your sales are what fund your scaling journey, including hiring support to help you get out of the weeds and building a sustainable, scalable business they love...
Not a business that runs them ragged and keeps them on the hustle hamster wheel with no end in sight.
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Enter my Scaling Sooner Success System!
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I've applied a lifetime of real-world experience both in my own businesses and through working directly with hundreds of entrepreneurs across several sectors (including service-based, tech, products & manufacturing, retail, restaurants, content creators, public speakers, real estate, online businesses, nonprofits, and more) to create my Scale Sooner Success System specifically for service-based entrepreneurs.
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My 7-step scaling roadmap focuses on 4 core pillars required to scale a service-based business and a clear path from hustle & grind burnout to a thriving business supported by a team of shared values, purpose, and goals.​​
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Fast forward to today and I've built a Scaling Agency for Service-Based Businesses, assembling the best service-providers and consultants I trust to get the job done and bring your epic business vision to life!
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If you're a service-based entrepreneur struggling to get out of the weeds and bring your epic business vision to life ... you don't have to figure it all out alone.
We've got you!
Our Entrepreneurial Philosophy.
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Entrepreneurship is a tool for improving your life, building community, and liberating yourself and others from harmful systems of oppression.
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Busy work is not the same as hard work. Hard work is necessary for growth (real talk). Busyness is not. Let's ditch the busy work, focus on what matters, and give you your life back!
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Entrepreneurship is a vehicle for radical self-acceptance. Your success is directly connected to loving and leaning into all the parts of yourself.
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Successful businesses are built by entrepreneurs who aren't afraid to make mistakes, face their fears, and play outside their comfort zones. You're gonna get a lot wrong until you start getting it right; embrace that!
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It's going to take longer and be harder than you think. But if you stick with it you will become bigger and your business will be so much more magical than you ever could have imagined!
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You're going to make incredible business friends along the way and they will make your life so much better than before.
"It's your game; make up your own rules" - Barbara Corcoran
Lead with Kindness & Compassion
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The world doesn't need more people trying to prove that they're right. We need empathy, compassion, kindness, and to deeply understand each other. (Yes, even when our feathers get ruffled!)
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Build Community & Interdependence
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We’re not meant to build our businesses or live our lives alone. We're social animals; interdependence and community care is how we thrive.​
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Embrace Diversity & Make Space for Conflict
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We all come from different backgrounds, lived experiences, cultures and values. That means we're going to have different perspectives, approach life and business differently, and engage with each other in unexpected ways. Our feathers will get ruffled, we may not get it, or we may hold different opinions. Conflict is going to happen and that's great! That's how we build empathy, strengthen our communication skills, sharpen our minds, and grow as people. We need to embrace differences and make space at our tables for everyone who's fundamentally values-aligned, even if we do things differently!​
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Refuse to Give Our Lives to Tech Billionaires
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We live in an attention economy where our personal information is being bought and sold in order to sell us stuff, while billionaires get richer. Our time is wasted in isolation staring at our phones or binging media, rather than spent connecting, exploring, creating, and living our best lives. Our mental health sinks lower and lower into depression, anxiety, and despair. When we reach the end of our precious lives I believe our biggest regret will be how much of our lives were spent alone, on our phones, wasting the short time we had on this earth consuming nonsense rather than creating an incredible life ... together!
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Read The Sirens' Call
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Fitting In Is Overrated. Build a Fulfilling Life YOU Love!
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"Don’t set yourself on fire trying to keep others warm.” from Penny Reid's book, Beard in Mind rocked my world and I hope wakes you up too! As a society, we have a duty of care for each other. We need to be mindful not to do things that could harm others and watch out for one another. However, that does not mean we're required to ignore our own needs or sacrifice creating a life we love! As misfits it's all too easy to put our lives on the back burner in an attempt to fit in or feel accepted. The sooner we let ourselves honour our needs and surround ourselves with people who love and accept us just as we are, the sooner we can begin to build fulfilling lives we love!
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Read Radical Acceptance
"Life is either a daring adventure or nothing at all." - Helen Keller
Our Core Values.
Lindsay's
Nerd Life.
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I'm a huge sci-fi and fantasy nerd. Books, tv, movies, games ... bring it all on! Doctor Who is my favourite show (but I'm still not sure about the Disney reboot)
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I love training for physical challenges. Triathlon. Muay Thai camp in Thailand. Capoeira batizados around North America. 200 km bike trip in the mountains of Quebec. I love setting big goals and training hard for physical adventures! My current obsession ... Powerlifting! You can follow along with my powerlifting journey here.
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I'm anti-capitalist and I'm gonna challenge systems of oppression. I'm vocal, have opinions, and will never stop talking about the radical changes we need to make for a more equitable and compassionate society.
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I can't help but build community wherever I go. Community is a spiritual practice. Community is all there is. Community care is what gets us through tough times and lightens the load when we're working hard to make big changes happen. Community is joy, freedom, and play. I'm never not building community in every part of my life.
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I'm never gonna stop talking about NVC. Nonviolent Communication is the single most important skill we'll ever develop and is a practice I use every single day in my life. It's the #1 book I recommend to all of my clients. You can find it here.
" What self-acceptance does is open up more possibilities of succeeding because you aren't fighting yourself along the way."
- Shannon Ables