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Just One Misfit, Looking at Another Misfit, Asking You to Change the World with Me.


Hey, I'm Lindsay!

​Let me tell you my journey to flipping the table on traditional business support 

I started my business way back in 2013 after spending a lifetime raised by entrepreneurs and learning all the marketing & sales skills I could absorb while growing up.


My superpower is learning and embodying complex business strategies, breaking them down into simple, actionable, step-by-step lessons, and teaching them to entrepreneurs eager to implement cool new marketing & sales trends in their businesses.

I created my own ick-free marketing & sales system in my 20s in response to the general “sell at any cost” ickiness being taught by most trainers and have been teaching entrepreneurs for over 20 years.

But after 20+ years of teaching entrepreneurship, I started to notice the rising trend of generic online courses, group programs, and “build it and they will come” style of teaching that hyped new entrepreneurs up with big promises but never actually taught them real business skills they needed to grow.

So I flipped the table on what has become the standard of teaching entrepreneurs and started getting vocal about the importance of learning real business skills. 

If I give you a template to follow all you'll learn is how to replicate a template.


If I teach you real business skills you'll learn how to become an entrepreneur!

I want to put the power of entrepreneurship in your hands!

That’s why I created How to Entrepreneur...


A learning format that teaches you real skills, when you need them, at an unreal price point so you can make big things happen with your business

Let’s do this thing!

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"Lindsay picked me up when I lost heart in my business and didn't know where to go. They helped me totally restructure my business model. There methods are outstanding and they give your a clear path to follow as you scale. Lindsay's the bomb!!!"

- Gale Bates, My Mentor Biz

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"Wowwww. Lindsay is so knowledgeable and helpful about how to grow our business. We left our session feeling excited, prepped to implement changes, and so supported. I honestly am just blown away. Every single cent was well worth it." - Mel & Jeff, Rah Rah Creative Co


"How to Entrepreneur is my sounding board for ideas, accountability village, biz friends and coaching advice whenever I need them - all in one! Lindsay's sales strategies and goal setting are allow me to focus better on what needs to be done." - Karolina Wudniak, Book Design


My Entrepreneurial Philosophy

Entrepreneurship is a tool for building the life of your wildest dreams.


Busy work is not the same as hard work. Hard work is essential for growth; busyness is not!


Entrepreneurship is a vehicle for radical self-acceptance


Successful businesses are built by entrepreneurs who aren't afraid to make mistakes, face their fears, and play outside their comfort zones


It's going to take longer and be harder than you think ... but if you stick with it ... you will become bigger and your business will be so much more magical than you ever could have imagined!


You're going to make incredible business friends along the way and they will make your life so much better than before

"It's your game; make up your own rules" - Barbara Corcoran

My Core Values

Kindness: Make people feel flipping incredible about themselves

Inclusivity & Accessibility: We need to make sure there's a place for everyone at the table

Geographic Freedom: My office is in my backpack, my home is in my heart, and the world is full of friends I haven't met yet.

Transparency & Authenticity: I'll keep it real with you, do my best to create safe and inclusive spaces, and communicate with full transparency.

Leadership: Everyone has the capacity to be a leader in their own world. I've made it a lifelong commitment to stand up and lead by example at every opportunity.

Adventures & New Challenges: Life is a heck of a lot more fun when I'm facing a new challenge or exciting adventure.

"Life is either a daring adventure or nothing at all." - Helen Keller
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My Nerd Life

I'm a Huge Sci-fi and Fantasy Nerd. Books, tv, movies, games ... bring it all on!

Training for Physical Challenges. Triathlon. Muay Thai camp in Thailand. Capoeira batizados around North America. 200 km bike trip in the mountains of Quebec. I love setting big goals and training hard for physical adventures!

Challenging Systems of Oppression.  I'm vocal, have opinions, and will never stop talking about the radical changes we need to make for a more equitable and compassionate society.

Fat Joy Activism. When I'm not teaching you how to get clients I'm spreading fat joy, advocating for fat liberation and inclusion, and running fat-positive workouts on TikTok

" What self-acceptance does is open up more possibilities of succeeding because you aren't fighting yourself along the way." - Shannon Ables

Let's make business magic together!

Let's get nerdy...

Dive in my free course, 4 Business Building Basics Every Entrepreneur Needs to Know!

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