Since 2013, we've helped service-based entrepreneurs turn their expertise into thriving businesses with stronger sales, smarter strategies, and the support they need to grow.
We've worked with hundreds of entrepreneurs at just about every stage of the journey, from figuring out how the heck to get their first clients to building teams, systems, and businesses that can grow beyond them.
Because while no two businesses need exactly the same thing, we've learned a whole lot about what helps service-based businesses succeed.
We'll help you figure out what's standing between where your business is now and where you want it to go, then bring the right strategy, guidance, and expertise to help you get there.
about us
WE know service-based businesses
We're obsessed with helping you bring your epic business vision to life.
founder & ceo
"Building a business is hard af ... but you can do hard things. And both you and your business are worth it!" - Lindsay Johnson
Lindsay Johnson
Entrepreneurs call me the CEO's CEO, the service-based business whisperer, and the business advisor who will tell you what you need to hear ... not what you want to hear.
I've spent more than 25 years working alongside hundreds of entrepreneurs, helping them get more sales, make smarter business decisions, navigate the messy stages of growth, and turn big ideas into businesses that actually work.
After seeing the same challenges, bottlenecks, and growing pains show up again and again, I've gotten pretty dang good at figuring out what's actually getting in the way, what needs to happen next, and what can wait.
Life is short, and we've got big dreams to accomplish. I'm not here to mess around. I'm passionate about working with founders who are passionate about building their businesses.
I believe service-based businesses are a powerful tool for creating a more equitable, compassionate, and empathetic world where anyone can thrive.
You're invited to think bigger for yourself, your business, and what's possible for the world when we work together to create a better future for everyone.
founder, ceo, & lead business advisor
the radical connector team
Meet the folks behind the scenes at The Radical Connector, working with our clients and keeping the wheels turning.
From business coaching and sales systems to tech, projects, and operations, our core team helps you turn plans into action and keeps things moving as your business grows.
Sales System Builder & Tech Specialist
shawna zegarra
You know that person who everyone goes to for weird admin or tech questions? That’s Shawna (she/her). The trickier or more confusing the issue, the better. She's a creative problem solver who loves to turn daunting tech issues and admin tasks into simple solutions that actually work.
As our Sales System Builder & Tech Specialist, Shawna helps entrepreneurs get their leads, relationships, follow-up, and sales activities out of their heads and into systems that actually work. From customized CRM builds and automation to the tech that keeps your sales process moving, she helps make sure important relationships, sales, and opportunities stop falling through the cracks.
Business Coach
nadine stille
Nadine (she/her) is an ICF-accredited Business Coach who helps entrepreneurs build the confidence, clarity, and self-trust they need to grow their business without sacrificing their well-being. Drawing on her global experience coaching Fortune 100 leaders, she helps entrepreneurs work through the internal barriers that can get in the way of taking action, making decisions, and reaching their goals.
After five years working with The Radical Connector's Ick-Free Sales System, Nadine also supports entrepreneurs as they build their own consent-based sales system, so they can make more sales, work with more of the clients they love, and grow their business faster without relying on sales tactics that feel pushy or gross.
Project Manager
Tyshaya (ty) smith
Ty (she/her) is a Project & Operations Manager who believes good structure should feel grounding, not controlling. With experience supporting nonprofits, creative teams, and growing organizations across North America, she loves making big, complicated projects feel collaborative, organized, and possible.
At The Radical Connector, Ty helps turn big business pans into things that actually get done. She keeps projects moving, people connected, priorities clear, and important details from falling through the cracks, taking the mental load off entrepreneurs so they can stay focused on growing their business and doing the work they do best.
the scaling dream team
When your business needs expertise beyond our core team, we know who to call.
Our Scaling Dream Team is our network of trusted specialists in areas like finance, operations, HR, marketing and advertising. We bring them in when their expertise is part of the plan we've recommended for your business.
Business Advising & Sales Systems
Operations, HR
Legal & Finance
Branding, Digital Marketing & Advertising
Personal Branding & Thought Leadership
our values
The world doesn't need more people trying to prove that they're right. We need empathy, compassion, kindness, and to deeply understand each other. (Yes, even when our feathers get ruffled!)
We work hard to witness each other's imperfect humanity and meet one another with kindness and compassion.
Read Nonviolent Communication
Lead with Kindness & Compassion
We’re not meant to build our businesses or live our lives alone. We're social animals; interdependence and community care are how we thrive.
We strive to build bridges, not walls, so we can thrive together.
Read Survival of the Friendliest
Build Community & Interdependence
We all come from different backgrounds, lived experiences, cultures and values. That means we're going to have different perspectives, approach life and business differently, and engage with each other in unexpected ways. Conflict is going to happen, and that's great! That's how we build empathy, strengthen our communication skills, sharpen our minds, and grow as people.
We're committed to creating space for uncomfortable conversations and different perspectives.
Read The Coddling of the American Mind
Embrace Diversity & Make Space for Conflict
work hard. play hard.
You Are Worth It
There's so much more to life than working all the time! The goal is to use your business as a tool to build the life of your wildest dreams.
A big part of my dream life is lots of physical fitness! When I'm not building businesses, you'll find me competing in powerlifting meets, signing up for fun fitness adventures around the world, and dragging my friends to random playdate activities like axe-throwing or archery.
Use your business to build a life you adore outside of work, including hobbies, people, and adventures that make all your hard work worth it. You deserve to create a life you truly love ... and that loves you back.
Use your business as a tool to build the life of your wildest dreams ... and then live it
Your Business is Worth It.
Let's keep it real. Building a successful business takes longer, costs more, and is way harder than you think. And to quote Lady Gaga, "You can do hard things."
If someone is telling you that you don't have to work hard to build a business, they're trying to sell you something!
Hard work is required; burnout is not!
Our job is to help you figure out what your business needs to grow, make smarter decisions about what comes next, and give you the right combination of strategy, support, and expertise to make it happen.
believe in your business vision and work your a$$ off to make it happen
"Life is either a daring adventure, or nothing."
- Helen Keller
Francine Dick, Financial Advisor
Lindsay helped bring me back to who I was, why I love my business, what I am great at doing, and most importantly, what I should stop doing. I can't believe how great I felt after our session. Better than a therapy session!
"Better than a therapy session."
Dori Schmidt, Maker & Creative
Highly recommend Lindsay! I needed major clarification on my business model, product and launch strategies, and during my session with Lindsay, we went through all the ideas and laid them out step-by-step so that I would know exactly what my action plan needed to be! I felt so much clearer and way less frustrated after our session and knew just what my next steps needed to be. Definitely recommend Lindsay and their expertise!?
"I felt so much more clear and way less frustrated."
Tiff Dee, New Jersey Placenta Encapsulation
The second I heard Lindsay talk I knew I wanted to work with them. I've been spinning my wheels for two years trying to get my business going, and after 3 sessions with Lindsay, I'm finally moving in the direction I've been wanting to go. They simplified all of the "stuff" that was running around in my neurodivergent brain and helped me make a strategic plan that I can stick to. Lindsay's vibe and energy are so positive -- 10 stars! Highly recommend!
"I'm finally moving in the direction I've been wanting to go."
Treating yourself like free labour not only leads to a false sense of profitability, but it also keeps your business small, reliant on you to do everything, severely limiting how much revenue it can make, including your take-home salary.
Complete this simple assessment to find out if your business is actually profitable, or if it's relying on your free labour.
Free assessment
Does Your Business Rely On Your Free Labour?