Fall in love with selling (yes, really!) and gain the confidence to be seen & paid.
Whether you secretly hate selling and avoid it at all costs or love to sell but no one seems to be buying, selling is the #1 challenge faced by most entrepreneurs.
If you've landed here and are reading this I already know you started your business to make a positive impact in people's lives! But, ack, if no one knows you exist or your sales process isn't working you won't be able to make the impact you dream of.
My system is simple: Get your business in front of the customers who are already looking for you, with money in hand, and make it clear and easy to buy from you.
No convincing. No manipulation. No burning out.
does selling freak you out?
It feels icky
You feel guilty asking for money for your work. It feels like you're tricking people into buying from you and all the sales tactics you're learning just feel ... gross.
You hate selling yourself
You were taught not to brag about how good you are at what you do. And impostor syndrome keeps you "humble" (small) and giving away the farm for free.
nothing's working
You're working your butt off and doing what all the social media gurus are telling you to do but still ... no one is buying and you're starting to think you're not cut out for entrepreneurship.
here's how it works.
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Sign up for 12 months in our Ick-Free Sales Community
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Choose the pay-what-you-can option that is most accessible to you right now
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Dive in to my entire sales system, our misfit community, 4 live sessions every month, and 4 specialty workshops every year
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Grow your business, make money, and connect & collaborate with the community
Check out what's included in your 12-month membership!
my complete Ick-free sales system
I’m handing you the step-by-step instructions and to-do checklist to create the foundations of your marketing and sales strategies so you always know exactly what to do to get visible, get clients, and get paid. Plus, you’ll customize your own sales funnels and personalize an action plan to follow every month.
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But don't think it's just another generic course with templates that don't work for you! You're going to learn how to think strategically and customize everything for YOUR business, target market, and personal capacity.
Weekly Sales Challenges (with scripts!)
Want to get the ball rolling in your business? Make selling a no-brainer by opening your email on Mondays and completing the weekly sales & visibility challenges! It won't take long before sales, connections, and cool opportunities start stacking up. Yes, please!
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Delivered to your inbox every Monday
Hot Seat Business Coaching
Got burning business questions? It's time to get answers. Join me live for a no-holds-barred Q&A session, where I dive into your toughest challenges and give personalized feedback on your work. You'll also get to connect with other members and build your biz bestie roster.
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Zoom, 3rd Friday of the month at 12:00 pm PST
Sales Sizzle Session
Goodbye guesswork and hello sales plan clarity! This is the MOST important session of the entire month. It's a must-attend for entrepreneurs ready to take big swings! We'll gather on Zoom and set your sales goals, map out your action plan, and get focused on the activities that will level up your sales and your confidence!
Zoom, Last Tuesday of the month at 9:00 am PST
Group Coworking
Get ready for the most productive 2 hours of the month! Bring your to-do list, content ideas, boring admin work, and anything else you need to do and let's get ish done!
Zoom, Last Tuesday of the month at 11:00 am PST
shop talk live
Dive into the ultimate entrepreneur power hour with Lindsay Johnson and the Rad Connectors Community!
We're talking all things entrepreneurship, from the hustle to the highs, the mess to the magic of building a profitable, scalable business.
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YouTube, 2nd Friday of the month at 10:00 am PST
guest experts
Learn new business skills. Expand your mind. Dive into personal growth. Connect with some seriously cool entrepreneurs out here shaking things up!
Throughout the year you'll be able to join special online hangs with some of the coolest subject matter experts you’ll ever meet!
bonus workshops
Join my specialty workshops online every year, including:
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Back to Business in September
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Annual Vision Board Party in December
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Year-End Debrief in December
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Big Bold Year* in November & December
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*Big Bold Year is a paid event. Members save 50%
New Biz Besties
No more feeling isolated and alone. Join our Facebook community for even more support and camaraderie with big-dreaming entrepreneurs. Ask questions, get feedback on your work, and collaborate with other members.
let's take a deeper look at my ick-free sales system
Your Step-by-Step Instructions to Grow Your Business & Get Sales
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I’m handing you the step-by-step instructions and to-do checklists to create the foundations of your marketing and sales strategies so you always know exactly what to do to get visible, get clients, and get paid.
Plus, you’ll customize your own sales funnels and personalize an action plan to follow every month.
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Step 1: Set Up Your Sales & Marketing Foundations
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Simplify your focus: Identify & ditch busy work that doesn’t matter
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Clarify your offers: Make sure your services & pricing are set up to sell
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Map your customer journeys: Finally understand what works to get customers and start getting your business in front of the people who are ready to buy now (and in the very near future)
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Step 2: Build Your Audience & Attract Leads
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Create (or tweak) your Lead Magnet
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Build your Email List-Building Funnel
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Write your Automated Email Nurture Sequence
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Strategies to grow your Email List and convert subscribers into happy, paying customers
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Plan your SEO and Social Media Content, including your content pillars, batch-creating, repurposing, getting sales
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Use Public Speaking to grow your email list, brand awareness, and get sales
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Grow 4 different types of Networks for faster growth, referrals, introductions, support, and sales
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Step 3: Master Your Sales Strategy
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Learn how to use my Red Light, Green Light Sales System
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Master the perfect Sales Call that doesn't even feel like you're selling
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Use my done-for-you Sales Scripts & Email Swipe Files
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Sell without feeling sleazy with my Consent-Based approach to make selling easy & fun
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Step 4: Follow Your Monthly Action Plan
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Set your Sales & Marketing Goals based on what's happening in your business every month
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Track what’s working (and what’s not) so you can adjust & refine your strategy in real time
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Speed up the learning process and dial in your Sales & Marketing Action Plans so you’re never wondering what to do next
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Join our monthly Hot Seat Business Coaching Sessions and Sales Sizzle Sessions to get feedback, tweak your plan, and keep growing
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This is the exact system I've been teaching for 20+ years (with updates as our online world has evolved) to help entrepreneurs stop spinning their wheels and start making consistent sales. No more guessing or feeling your way in the dark. Just follow the steps and watch your business grow!
Hear from Happy Clients
Pay what you can.
I believe in making business education accessible while honouring the value of this work. Choose the price that best fits your financial situation. No questions asked. No judgment. Whichever price you choose, you’ll receive the same incredible support, resources, and community. Pay what feels right for you, and let’s grow together!
$99
for the year!
Getting Started,
Need Snacks
This option is for entrepreneurs facing financial barriers due to systemic marginalization, unemployment, or economic hardship. If paying more would create financial strain, this tier is here to support you.
$299
for the year!
Doing the Thing,
Sharing Snacks
This option is for entrepreneurs who experience some financial stability but still navigate barriers due to marginalization. If you can contribute more without financial hardship, this tier helps sustain the community.
$999
for the year!
Thriving, Buying
the Snacks
This option is for entrepreneurs who experience privilege in ways that make paying the full price more accessible whether that’s through a thriving business, a high-paying job, generational wealth, systemic advantages, or access to resources and networks that have supported your success. If you’re able to pay at this level, you’re not only covering your own membership but also helping keep this space accessible for others who face greater barriers.
Howdy, I'm Lindsay!
I grew up in an entrepreneurial family and have always been fascinated by marketing and sales.
However,​ I was so grossed out by the terrible sell-at-any-cost manipulation being taught by most business gurus that I created my own ick-free sales system in my early twenties. I've been teaching entrepreneurs how to get sales in a way that feels good for over 20 years!​
But recently I've noticed the rising trend of generic online courses, group programs, and build-it-and-they-will-come advice that hype new entrepreneurs up with big promises but don't actually deliver on their big promises with real results.​​
So I flipped the table on what has become the standard of teaching entrepreneurs and started getting vocal about the importance of learning real sales & visibility skills based on consent!
​I don't want to teach you how to fall in line with the status quo...
I want to put the power of entrepreneurship in your hands, so you can use your business to create the life of your dreams while having a positive impact on the world!
This is for you if...
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You identify as a misfit entrepreneur and want to make some noise!
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You're craving community connection and looking for an entrepreneurial family
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You're ready to ditch the ick and learn consent-based sales & marketing skills
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You want to use your business as a tool to improve your life and explore deep personal growth
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You've got a deep passion and purpose to impact the world in a positive way
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You're ready to face your sales & visibility fears, think big, and play even bigger
This is not for you if...
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You don't have a business yet and are still in the idea stage (I mean, you can still totes join us; just know my programs and content help you sell more of what you've already got!)
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You don't want to put yourself out there or get up close and personal with your target market; you prefer to stay behind the scenes
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You're a lone wolf and don't value community, collaboration, and connection
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You don't know me yet! Check out my Fun Stuff tab so get to know me and hang out with our community online
You're probably asking...​
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Why do you offer accessible pricing?Because everyone deserves the chance to build a thriving business no matter their financial situation. I know that systemic barriers, economic ups and downs, and the wild ride of entrepreneurship can make accessing support feel out of reach. That’s why I offer a pay-what-you-can model with three price points. No matter what you pay, you get the same badass resources, community, and support. So whether you’re getting started and need snacks, doing the thing and sharing snacks, or thriving and buying the snacks, you’re in the right place. Pick the price that feels right for you; no guilt, no judgment, just business-building magic.
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Selling freaks me out! Do I really have to sell?Let's reframe your question from "Do I really have to sell?" to "How can I learn to sell in a way that feels good for me and my customers?" Because selling CAN feel good for everyone involved. And yes, as a business owner, you have to learn how to sell. You see, your personal mission might be to change the world. But your business's mission is to make money so it can stay in business in order for you to change the world! Get it? Your business HAS to make money which means you have to learn how to sell. And yes, eventually you'll be able to outsource and automate your sales process but you're not there yet. That takes years to get to. Plus, keep in mind, you're not just selling your goods and services. You're selling your ideas and YOURSELF. You need to learn how to sell all of the above and I'm going to show you how! Learning how to sell using consent-based strategies is what gives you unshakeable confidence that you can do anything!
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Will it work for my business?My sales system and weekly challenges are often most effective for service-based businesses or those building a personal brand. Like anything else, learning new skills takes time, trial and error, and doing the scary stuff that happens outside your comfort zone. If you commit to completing (and revisiting) the Ick-Free Sales System, attend our live events, and complete the sales challenge every week, yes, it will work for your business. My strategies are universal and are based on each business owner customizing the system for their business model. You're going to learn how to get your business in front of the people who are looking for you and make it clear and easy for them to buy from you while working as little as possible! Whether you’re selling a product, program, service, or … Selling yourself, an idea, or a new way of thinking, at its core, marketing and selling are always the same. I'm not about getting everyone to follow the exact same template and telling you to go do exactly what I did and then hoping it works for you. Ugh. It's about learning real marketing & sales skills and how to apply them to YOUR business. Heck Yah!
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Tell me more about the weekly challenges...Oooh, you'll love how simple and fast-acting the weekly challenges are! Every Monday I give you a sales or visibility challenge that will get your business in front of the people who need to know about you. Each challenge is supported with a simple business lesson, video tutorial, a handful of examples, and an ick-free sales script to follow. All you've got to do is open your email, bravely complete the challenge (don't worry, it gets easier as your confidence grows) and watch as things start to snowball in your business.
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Do I really get support with you?Heck yah! We meet on Zoom for Hot Seat Business Coaching, Sales Sizzle Sessions and Coworking plus Shop Talk Live on YouTube for a lively community conversation every month. Plus we meet for 4 specialty workshops every year including, Back to Business, Year-End Debrief, Annual Vision Board Party, and Big Bold 2025. Bring your burning business questions, get feedback on your work, plan your months with guidance from me, and hang out with other members online. You're not left all on your own!
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What if I know ZERO about marketing & sales?Brand new to business and feeling overwhelmed by the whole thing? I've got you! Once you sign up go straight to my Ick-Free Sales System. I'll walk you through... - Simplifying your business plan and streamlining your focus for the next 12 months - A thorough deep-dive into my 4 Fast & Free Revenue Generating Activities - The 6 stages of the customer buying journey and how to meet people where they're at for each stage - My signature consent-based sales system and how to do a perfect 30-minute sales-free sales call and 40+ sales scripts you can use every day in your business - Lead magnet and email list-building strategies - Content marketing basics including SEO (think Blogs, podcast, and YouTube), social media, and email marketing - The power of public speaking in front of new audiences, and how to get speaking gigs, blow the lid off your talks, and attach a sales funnel - Community building strategies to create a container for your champions, cheerleaders, and future customers - A 12-month sales strategy and action planner to keep you focused all year long - Tons of email swipe files, examples to help guide you, and bonus resources to help you implement your marketing and sales strategies Not only do you get the weekly challenges, training, and bonus material, but you also get access to live Q&A, workshops, and ongoing marketing & sales videos each month. You are not left alone to figure it all out by yourself!
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Are replays available?Yes! Everything (except our coworking sessions) is recorded and uploaded to the member portal for you to watch whenever you're ready!
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Do you offer refunds?Nope! As this is a digital product with immediate access to all of the content, files, and more, all sales are final. If you're not ready to commit, hop on my email list, follow me on social media, consume my content, and check out our free community events on my website!
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I have more questions...Contact us and we’ll get you sorted
