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What Service-Based Business Owners Get Wrong About Charging For Their Time
One of the biggest mistakes I see service-based entrepreneurs make, especially those of us who offer done-for-you or 1:1 services, is failing to account for the true cost of our time.
If you’ve ever thought, “It’s just my time, so I’m not really spending anything,” I want you to stop right there. That mindset is quietly sabotaging your profitability.

Lindsay Johnson
Jul 43 min read


Unlocking Six Figures: The Power of One Hour a Day for Service-Based Entrepreneurs
If you’re tired of the hustle and want to build a business that works with your life (not against it), this one’s for you. In this...

Lindsay Johnson
Jun 243 min read


Networking Strategies for Business Growth
Hate Networking? You’re Not Alone.
If the word “networking” makes you cringe, you’re not broken. You’ve just been taught the wrong way to do it.
In this blog, we’ll unpack how to make networking feel fun, natural, and wildly effective for your business growth (without feeling like a weirdo or wasting your time on awkward coffee chats).

Lindsay Johnson
Jun 243 min read


Lead Magnet Love: How to Make Lead Magnets That Convert
You don’t need another dusty freebie sitting on your website. You need a lead magnet that grabs attention, delivers value, and gently nudges your dream clients toward buying.
This blog will walk you through a simplified framework to create a lead magnet that works—from your first idea to your opt-in page.
The Real Purpose of a Lead Magnet (Hint: It’s Not Just to Grow Your List)

Lindsay Johnson
Jun 243 min read


Blogging for Entrepreneurs: A simplified approach to building authority online
Feeling invisible online? Like you’re shouting into the void while the algorithms ignore you and your dream clients scroll past?
Let’s fix that. Blogging isn’t dead - it’s your secret weapon to building authority, trust, and visibility without dancing on reels or chasing trends.
Here’s the truth: You’re an expert at what you do, but if your audience doesn’t know that - you’re losing sales, credibility, and opportunities.

Lindsay Johnson
Jun 243 min read


Social Media Isn’t Working: Here’s What to Do Instead
Even if your feed is filled with inspiration, the scroll still hijacks your brain’s dopamine system. It’s stealing your time, focus, and motivation - leaving you drained and wondering why nothing gets done.
This isn’t just a time issue. It’s an energy leak. And when you’re running a business, every ounce of energy counts.

Lindsay Johnson
Jun 163 min read


Decolonizing Entrepreneurship with Ariana Fotinakis, Co-founder of Decolonize and Rize
We're pulling back the curtain with Ariana Fotinakis, co-founder of Decolonize and Rize, for a raw and resonant reflection on entrepreneurship, decolonization, and redefining success. In this interview, Ariana shares powerful insights on navigating fear, burnout, and internalized systems of oppression as a change-making business owner.

Lindsay Johnson
Jun 106 min read


It Takes a Village: How to Build a Business Without Burning Out
If you’ve ever found yourself buried under your to-do list wondering, “Why is this so hard?” - you’re not alone.
Many new entrepreneurs believe they have to do it all: marketing, sales, admin, tech, delivery, visibility… and still somehow find time to rest, socialize, and scale. 😵💫
Here’s the reality: Your business was never meant to be built alone.

Lindsay Johnson
Jun 103 min read


Just Enough Content Marketing: A Strategic Guide for New Entrepreneurs
Are you burning yourself out trying to “do it all” with your marketing? If you’re a new entrepreneur stuck on the content hamster wheel -...

Lindsay Johnson
Jun 103 min read


Advice for Small Business Owners from Small Business Owners
Sometimes the best advice for small business owners comes directly from those who have walked the path before us.

Lindsay Johnson
Dec 23, 20245 min read


15 Ways to Set Business Goals this Month that Inspire and Delight You
Setting goals and planning your year can't be done with blinders on! If you want to make sure you set goals that make sense and will get...

Lindsay Johnson
Dec 21, 202311 min read


Stop Sweating Your Lead Magnet and Focus on THESE 3 THINGS Instead
Would it shock you to know that 80% of people who sign up for your lead magnet will never actually open it? Really. Go check your...

Lindsay Johnson
Dec 17, 20238 min read


Do I Really Need Social Media to Build a Business Online?
There’s no doubt that busy entrepreneurs are sick and tired of spending hours creating social media content, posting, engaging, or going live consistently every week.
Add to that the never-ending worry of which social media for small business should I use?
THE REALITY: Social media is a fabulous tool for building your business!
However, as with all tools, you have to know how to use it AND you have to ask yourself if it's the right tool for the job!
THE ALTERNATIVE: SEO-f

Lindsay Johnson
Dec 17, 20236 min read


5 Email Marketing Tips to Boost Your Open Rates & Increase Engagement
Email marketing is a powerful way to connect with your customers and promote your products or services. But if your email open rates...

Lindsay Johnson
Dec 16, 20235 min read


4 Fast & Free Ways to Get Customers without Social Media
If you’re someone who’s built their entire business using social media I’m guessing you just got a very scary taste of what could...

Lindsay Johnson
Dec 16, 20239 min read


10 ADHD Entrepreneur Tips To Help You Focus And Get Stuff Done
Calling all ADHD Entrepreneurs... (And all neurodivergents or neurotypicals who just can't focus!) If you're neurodivergent like me you...

Lindsay Johnson
Dec 16, 202310 min read


7 Reasons Entrepreneurs Deserve to Rest this Holiday This Year
It’s been a doozy of a year and we need to talk about why entrepreneurs deserve to rest and how to take advantage of the upcoming holiday...

Lindsay Johnson
Dec 16, 20237 min read


5 Daily Secrets You Can Use to Stop Impostor Syndrome in its Tracks
Self-doubt will kill more dreams than failure ever will. Impostor syndrome is a sneaky gremlin and has an annoying tendency to pop up...

Lindsay Johnson
Dec 16, 20235 min read


3 Steps to Time Blocking So You Can Make More Money This Week
Ugh. Don't you hate when your to-do list is never-ending and you don't know where to start? You've got big goals, a great big BOLD vision...

Lindsay Johnson
Dec 16, 20236 min read


3 Shocking Reasons Your Digital Course Isn't Selling
Your new digital course is brilliant … so why the heck isn’t anybody buying it? I see this All The Time with new entrepreneurs. I’d be...

Lindsay Johnson
Nov 10, 20236 min read