Search


Networking Without the Ick: How to Build Genuine Connections That Grow Your Business
Networking Without the Ick
You’ve probably been told a million times that you need to network if you want to grow your business.
But what does that actually mean? Who are you supposed to talk to? What do you say? And how do you turn a nice chat into something that moves your business forward without feeling like a sleazy salesperson at a bad cocktail party?

Lindsay Johnson
Nov 64 min read


Self-Employed vs. Business Owner: Which Stage Are You In?
Self-employed vs business owner are similar but not the same! Most service-based entrepreneurs, coaches, and consultants start out self-employed (you get paid to do all the work) but staying there forever means your business can only grow as far as your personal time and energy will stretch.
Here’s the truth: being self-employed isn’t “bad.” It’s actually a vital stage of growth where you learn the ins and outs of your work, your clients, and your systems.

Lindsay Johnson
Sep 284 min read


Do You Know Your Customer's Buying Stages?
Are You Guessing Your Customer's Buying Stages or Do You KNOW the Journey Your Customer's Take to Making a Purchase?
Most entrepreneurs focus on posting on social media, writing a few emails, and hoping sales roll in. But here’s the truth: if you don’t understand your customer journey, you’re always going to be guessing ... or worse yet, letting potential customers fall through the cracks because you're not guiding them to make a purchase when they're ready!

Lindsay Johnson
Aug 184 min read


Social Media Isn’t Working: Here’s What to Do Instead
Social Media Isn’t Working: Here’s What to Do Instead
Even if your feed is filled with inspiration, the scroll still hijacks your brain’s dopamine system. It’s stealing your time, focus, and motivation - leaving you drained and wondering why nothing gets done.
This isn’t just a time issue. It’s an energy leak. And when you’re running a business, every ounce of energy counts.

Lindsay Johnson
Jun 163 min read



