
Have more biz questions than answers?
Great! You're exactly where you're supposed to be.
You just need to get out of your head and into action. You gotta figure out what makes your ideal customers say, "Heck yah! Gimme gimme!" and the world cheer out, "We want more YOU!"
Want more sales?
You need to figure out the...
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6 stages of your customer's buying journey and how to show up at each stage and guide them through the sales journey ... without being gross!
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My 4 fave high-impact sales & visibility activities that get you unstuck, bring in sales, grow your brand, and open doors to important opportunities
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3 must-have sales pathways that meet your customers at different buying stages ... selling to customers who are ready to buy now and nurturing relationships with the customers who will be ready in the near future
Entrepreneurs aren't born.
They're made!
(You can learn this stuff)
Think like a CEO...
Get out of the weeds and think big picture!
Want to scale your offers?
You need to...
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Let go of control, outsource, automate, and start doing less of the day-to-day work (so you can go bigger)
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Shift your mindset from practitioner trying to run the business and serve all your customers to CEO and business owner who focuses on growing the brand and scaling your business with tech, a team or subcontractors supporting your big, bold business vision
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Let your business evolve and let yourself play with thinking bigger, bolder, and badassier... there's so much more waiting for you out there!
This is for you if...
You've tried it everyone else's way, know you don't fit in with the status quo, and are done pretending to be someone you're not!
Are radical enough to believe you can make a positive impact on the world while building a kickass life you love!
Are determined to build you business you way, based on your values and with the kinds of people you want to work with!
Stop squeezing yourself into other people's boxes!
You deserve a business that fits your life. You shouldn't have to change who you are to fit your business.
Your business can absolutely...
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Bring you joy and improve your life
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Open up your world to incredible opportunities
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Connect you to people who get you and can't wait to play with you
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Serve your vision to change the world in all ways, big and small
Pick the best membership tier for you!
Sales & Visibility Membership
$9 per month
Get to work with Weekly Sales Challenges and Monthly Live Sessions
For entrepreneurs in their Groundwork Era feeling overwhelmed, confused, and alone. We'll turn the engine on in your business with:
☑️ Monday Morning Sales & Visibility Task
Take the guesswork out of growing your business with simple, step-by-step instructions delivered to your inbox every Monday.
☑️ Monthly Live Q&As
On the Last Tuesday of the month we hang out for 1-2 hours. I answer your questions and give feedback on your work. You can submit questions if you can't make it live!
☑️ Monthly Shop Talks
On the 2nd Friday of the month we gather on YouTube for lively discussions on all things entrepreneurship, personal growth, and playing big. (It's kickass!)
☑️ Ick-Free Sales Training & Resources
Learn how to fill your sales funnels with all your fave people with 6 ick-free sales tools I've picked out especially for you!
☑️ Weekly Action Plans
Stay focused on getting sales and building your brand without burning out on busy work
Self-Coaching Membership
$49 per month
Map out your customer journey, build your sales funnels, and perfect your visibility strategies with my Ick-Free Sales System
For entrepreneurs in their Breakthrough Era hitting their stride but drowning in busy work and getting their butts kicked by impostor syndrome and self-doubt. We'll help you level up with:
Everything in the $9 tier, plus...
☑️ Lindsay's Signature Ick-Free Sales System
Dial in the 6 stages of your customer's buying journey. Laser focus your high-impact sales & visibility activities. Streamline your 3 must-have sales pathways for faster sales and broader brand visibility. No burnout or ickiness required!
☑️ Monthly Live Tech Tuesdays
On the 2nd Tuesday of the month spend 2 hours with a tech expert working out the tech & automation kinks in your biz.
☑️ CEO Game Plans
Stay on top of your cash flow, sales goals, personal capacity and mindset pitfalls so you can operate at your best and keep your business moving in the right direction all month long.
☑️ Monthly Self-Coaching Prompts
Guided coaching flows to help you work through internal blocks to success and level up your entrepreneurial mindset and leadership skills
1-on-1 Coaching Membership
$297 per month
Get 1-on-1 Support with our team of coaches, consultants, and service-providers
For entrepreneurs in their Breakthrough Era and CEO Era stuck in the weeds of their business and starting to move backwards. We'll help you level up and take big swings with:
Everything in the previous tiers, including the complete Ick-Free Sales System, plus...
☑️ Monthly 1-on-1 Sessions
Monthly 1-on-1 sessions (75 minutes) with Lindsay and our growing list of coaches, consultants, and service-providers who can support what you and your business needs in the moment. Additional sessions can be purchased as needed.
☑️ Monthly CEO Game Plan Days
On the Last Wednesday of the month join other Breakthrough and CEO Era entrepreneurs for high-level conversations required at this stage of business.
☑️ Free Ticket to Big Bold Year
A special day to map out your annual business plan & promotional calendar. Regular Price $250 - Free for you!
☑️ Archived Self-Coaching Prompts
Access the full suite of self-coaching prompts to work through on your own anytime.
Happy Community Members

"Lindsay's never getting rid of me; they've got me for life. Lindsay is the only expert I've worked with who actually listened to me and helped me build MY business MY way."
- Brittney Ashley, Creative Dynamics

"I’m so glad I joined! Lindsay has really created something special here and I’m delighted to be part of it. The modules are practical and helpful, and the community is THE BEST. So warm, so real and so dang supportive. This is exactly the fun and energizing space I need to be in. 11/10 recommend."
- Steph Little, Little Dot HR

"I’d been feeling a bit lost and unsure about what was actually working in my business, so I joined the Ick-Free Sales Community. Lindsay’s specific, actionable guidance immediately cut through the BS and clarified where to focus for greater impact." - Andrea Coutts, Arbutus Coast Consulting

Howdy, I'm Lindsay!
Fellow misfit, sales anarchist, and entrepreneurship nerd
I created the Ick-Free Sales System over 20 years ago after being totally grossed out by the manipulative, high-pressure sales tactics I was learning from all the "experts".
I knew there was a better way to sell that centered our customer's needs, not our sales goals, so that we could serve the people who actually want what we're selling ... and get paid well to do it!
Fast forward two decades and thousands of entrepreneurs later, and the system has continued to evolve to keep up with current marketing & sales trends (hello AI and online businesses) so you can get sales, grow your brand, and create a sweet life.
And here I am still nerding out with fellow misfit entrepreneurs who are craving community, determined to use entrepreneurship to improve their lives, believe they can have a positive impact on the world, and are ready to fall in love with ick-free selling.
Oh, I'm also a sci-fi nerd, powerlifter, essayist, YouTuber, public speaker, and am currently teaching myself to draw and to play the ukulele!
I can't wait to meet you hear about your biz and nerdy hobbies.

FAQ
Can I upgrade, downgrade, or cancel my membership? Yes! The only commitment required is the first 3 months in the 1-on-1 Coaching Membership tier. Outside of that requirement, all membership tiers can up upgraded, downgraded, or cancel at any time.
Will I have to watch a bunch of videos and figure it out on my own? Nope! You're going to learn by doing (the best way to learn). Ok, well you will watch the Ick-Free Sales Training so we're all on the same page. Then, you'll answer a few simple questionnaires, receive customized sales & visibility cheat sheets, get support on our live sessions and in our member portal, and then get out there and get to work! Everything is designed to help you figure out how to get visible, get sales, and grow a brand based on what you need to know right now!
I've been burned before. Is this community worth it? Heck yah! Ugh. I'm sorry you've been burned. Unfortunately it happens to the best of us (there's a lot of bad business advice being given out by well-meaning people out there). Wasting money and getting burned is pretty much an entrepreneur's rite of passage at this point so def don't think it's only you! (You don't have to feel bad about it) The Ick-Free Sales System has helped hundreds of service-based business, online entrepreneurs, coaches and creatives over the past 20 years. The system is constantly being updated to keep up with marketing trends and sales tools and our team of in-house experts is growing. 80% of members stick around for 3-5 years as we get you from newbie status to thriving business owner. You're in good hands here!
Yo! Entrepreneurship is lonely AF. Will the Ick-Free Sales Community help? OMG Yes! The entrepreneurial journey is long, lonely, and super overwhelming. Between our member portal where you can connect directly with other members, our live sessions each month where you can get the support you need, and our streamlined sales system that gets you into fast action ... loneliness, confusion, and overwhelm will be things of the past!
How do I choose the right membership tier? If you're on a tight budget, start with the $9 Sales & Visibility Membership and get to work on increasing your sales so you've got more money to invest in your business. If you notice your mindset and self-doubt are keeping you stuck and playing small, join the $89 Self-Coaching Membership so you can work on YOURSELF while you grow your business. If you're ready to go big (no matter what stage your business is at) join the $379 1-on-1 Coaching Membership and get access to our coaches and professionals who can get their hands and brains into your business and support you at a deeper level. You'll also get access to high-level group sessions (CEO Wednesdays) to tackle the big stuff and get your business on its way to scaling!
Is the $9 Sales & Visibility Membership good ... it's so cheap? Yes! We keep it cheap so that it's financially accessible for newbies who might be living on a tight budget. But that doesn't mean you get subpar support! The weekly sales & visibility challenges will keep you in action with focused, clear, high-impact business activities. The monthly Hot Seat Business Coaching and Shop Talks will get you answers to your burning business questions, get feedback on your work, and keep you growing inside and out. The Ick-Free Sales Resources and Weekly Action Plans will help you level up your own marketing, visibility, and sales skills as well as how to prioritize your time as an entrepreneur. You get a lotta bang for only 9 bucks. Give it a whirl!
Are the Self-Coaching Prompts any good? Heck yah! Every month you get a new sequence of questions that take you from high-level step-by-step deeper into the coaching process to help you uncover beliefs, habits, and behaviours that no longer serve you or your business. We weave in elements of Nonviolent Communication, empathy, self-compassion, leadership, social responsibility, and of course challenge systems of oppression that keep us burnt out, isolated, and othering folks outside our identities. The world needs more empathy, compassion, and inclusion. The Self-Coaching Membership will not only help YOU grow ... it will ripple out into your relationships, your business, and the entire world!
What kinds of coaches can I work with in the 1-on-1 Coaching Membership? As of today (September 13th) Lindsay Johnson is the primary business coach on the team... And we're growing! You'll have access to different types of coaches to suit your personality and goals. We're also bringing on various professionals like accountants, SEO experts, online ads, copywriters, etc. so that you can book 1-on-1 consultations and get the help you need with the technical side of your business. All coaches and consultants are handpicked by Lindsay based on their experience and ability to deliver high-value to members. They go through the Ick-Free Sales System as well as get training with Lindsay before going live in the community so that we're all on the same page and we know you're in good hands!
Do you offer refunds? Refunds are not offered at this time. We suggest you give the $9 Sales & Visibility Membership a try for 1 month and see how you like it. If you're loving our community you can stick around and upgrade any time!