Episode 34: Email Marketing without the Ick
- Lindsay Johnson
- Oct 1, 2024
- 2 min read
Updated: Dec 23, 2025
Email Marketing is More Than Selling ... It's About Building Community!
You ever notice you join some people’s email lists and genuinely feel like part of a community and then you join others and you just feel like a mark?
I’ve been noticing an influx of emails in my own inbox recently that have no regard for me as a person and seemingly no interest in me as a member of their community.
We’ve all been there.
We’re getting one, sometimes two, emails per day pushing … pushing … pushing.
And the stories they share are out of this world. The advice they give is totally generic. And the way our heart rates rise or the shame gets triggered within. We’re practically having a panic attack.
(No? Just me?)
It’s one of the biggest reasons new entrepreneurs avoid email marketing. After all, who the heck wants to feel like an email predator, alienating their subscribers, or pressuring them to buy now or unsubscribe?
(Can you tell I’m fired up today?)
Let's talk about the difference between using your email list to build a community vs. using your email list to pressure people to buy and not seeing your subscribers as anything but a dollar sign.
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Howdy, I'm Lindsay aka The Radical Connector. I've been teaching entrepreneurs how to stop burning out on busy work (that doesn't work), ditch the chaos & overwhelm of growing a new business, focus on the right sales & marketing activities (the stuff that actually works) and to step into their role as CEO and visionary so they can bring their epic business dreams to life for over 20 years.
If you're ready to grow and scale a business without burning out, selling out, or doing it all alone, you're going to love it here!
🤟 Join our Ick-Free Sales Community on Patreon starting at $1 per month
