Podcast Episode 34: Email Marketing without the Ick
- Lindsay Johnson
- Oct 2, 2024
- 2 min read
Updated: Sep 29
Email Marketing is More Than Selling ... It's About Building Community!
You ever notice you join some people’s email lists and genuinely feel like part of a community and then you join others and you just feel like a mark?
I’ve been noticing an influx of emails in my own inbox recently that have no regard for me as a person and seemingly no interest in me as a member of their community.
We’ve all been there.
We’re getting one, sometimes two, emails per day pushing … pushing … pushing.
And the stories they share are out of this world. The advice they give is totally generic. And the way our heart rates rise or the shame gets triggered within. We’re practically having a panic attack.
(No? Just me?)
It’s one of the biggest reasons new entrepreneurs avoid email marketing. After all, who the heck wants to feel like an email predator, alienating their subscribers, or pressuring them to buy now or unsubscribe?
(Can you tell I’m fired up today?)
Let's talk about the difference between using your email list to build a community vs. using your email list to pressure people to buy and not seeing your subscribers as anything but a dollar sign.
Bonus Materials
Listen on Spotify | Apple | Amazon Music | RSS Feed
Hey, I'm Lindsay!
I help misfit entrepreneurs get sales, grow their brand visibility, and scale their offers.
The name of the game around here is to get your business in front of the people who are already looking for you (with money in hand) and make it clear and easy to buy from you!
You're allowed to ditch the status quo, stop trying to be someone you're not and make an action plan that feels true to you
🤟 Start with my free quiz, What's Your Sales Sticking Point? and create an action plan you can start working on today!n-Hustle Your Business Starter Kit
