The Radical Connector is Now a Scaling Agency for Service-Based Businesses!
- Lindsay Johnson

- 15 hours ago
- 4 min read

I've been supporting service-based entrepreneurs with their sales and business development for over 20 years, and there's a big problem that no one seems to be talking about...
Service-based entrepreneurs are not starting their scaling journey soon enough, and it's killing their business.
The Service-Based Business Trap
It's a tale as old as time: you start a service-based business out of a passion for helping others, a purpose to make a positive impact on the world, or simply, to improve your life and be in charge of how you spend your time, whom you spend it with, and what you spend it doing.
You fumble your way in the dark for the first year or two, and then BAM, you hit your stride. Sales are coming in quickly, you're getting visibility opportunities left, right, and center, and you're building quite the reputation for yourself.
But, just as quickly, you find yourself stuck on the hustle hamster wheel, spending most of your time juggling admin, sales, delivery, and omg you're starting to burn out. You're so busy stuck in the weeds of your business, that you don't have the time, energy, or mental capacity to get off the hamster wheel and start working on your bigger business vision.
Sales are increasing, but your business isn't actually growing. All of the work is (mostly) all on you, and there's no light at the end of the tunnel.
You're Following the Wrong Advice
You're realizing what you're doing isn't sustainable, and you're watching your business start to go backwards. You can't keep this up, and you're seriously considering closing up shop ... you're exhausted and getting desperate.
You're reaching out for support, spending thousands of dollars on big promises, but there's no cohesive scaling plan or strategy, so nothing's actually coming together.
You're attending accelerators, programs, masterminds, and workshops; you're reading all the books, listening to podcasts, watching YouTube videos; you're hiring marketing agencies, business advisors, and mentors; you're pitching, applying for funding and grants, and trying to raise money for your business, but ...
It's like no one gets it and your business isn't taken seriously. The advice isn't quite right, there's no one investing in service-based businesses, and the scale strategies you're learning don't apply to your business model. You're just wasting time and money while nothing changes.
You're starting to wonder if you'll be stuck on this hamster wheel for the rest of your life. Surely, there's a better way to run a service-based business.
There is! You need to start scaling sooner.
Scaling a Business is Not About Selling More, Working Harder, or Creating More Offers.
Once you've proved you have a viable business and your sales engine is working, you need to use your sales revenue to hire the people power and build the business systems that will grow a business that isn't 100% reliant on YOU!
If you're spending most of the money your business makes on your lifestyle, you're not building a business, you're trapping yourself into a job ...
Actually, you're trapping yourself into a bunch of different jobs: salesperson, marketer, content creator, bookkeeper, admin assistant, copywriter, social media manager, email marketer, operations specialist, practitioner/technition, the list goes on...
This isn't sustainable. Your early years need to be focused on sales so you can use your sales revenue to hire the people who can fill all those roles!
A Scaling Agency for Service-Based Businesses
The Radical Connector's scaling agency connects you with our trusted in-house experts, including service-providers, coaches, and consultants who understand how to grow and scale a service-based business.
We act as the glue holding everyone together, and your personal business advisor who helps you hire the right people at the right time and keeps everyone on the same page, working towards your unique scaling vision.
Following our 7-step Scale Sooner Success System, we'll use your sales revenue strategically at a price point that grows with you, to build your Scaling Dream Team, including
Administrative support
Marketing and advertising
Branding
Founder support
Scaling doesn't happen overnight. Scaling your business is a multi-phase journey that evolves as your business continues to grow and your sales revenue increases.
Let's Scale Your Business
Let's get you out of the day-to-day grind and focused on high-level founder work so you can bring your epic vision to life, without burning out, selling out, or doing it all alone!
Take our Pre-Scale Milestones Quiz and find out if you're ready to scale
Book a call and let's talk about scaling your business!

Lindsay Johnson is the founder of The Radical Connector, a scaling agency for service-based businesses.
Pairing their Ick-Free Sales System and their Scale Sooner Success System, Lindsay has helped thousands of entrepreneurs over the past 25 years build scalable, sustainable businesses they love, without burning out, selling out, or doing it all alone.






