Episode 33: Living Life on Purpose with Keka DasGupta
- Lindsay Johnson
- Nov 25, 2023
- 2 min read
Updated: Dec 22, 2025
Living Life on Purpose: How Feeling Your Feelings Leads to a Stronger Brand Identity!
Are Your Feelings Guiding You to a More Authentic Expression of Your Brand?
Listen in as Keka shares her journey and insights gained from over two decades in the PR and marketing industry including the importance of recognizing your personal value to give your best to yourself and others.
We explore the concept of feeling your feelings and allowing them to guide you to show up authentically in your business and the significance of embracing emotions as a tool for genuine self-expression in the entrepreneurial world.
Powerful Tidbits Keka Shared in This Episode...
How brands can fully embody their magic and stand proudly in their identity and mission
Insights into the strategies that businesses can adopt to authentically connect with their audience and leave a lasting impact
Why gratitude for yourself is essential to your identity and sense of self-worth
3 tips on how to cultivate a sense of gratitude starting today!
Practical strategies for entrepreneurs to work on enhancing their self-worth
Discover the role of connecting to one's identity in the pursuit of a fulfilling and purpose-driven life
Insights into the concept of living life on purpose and how it can transform your entrepreneurial journey
"Every emotion we feel has a purpose, it serves a purpose. And quite often, if we're feeling anger or sadness or frustration or pain, that is the conduit towards bigger growth, bigger opportunities change" - Keka DasGupta, The Art of Life-ing
Check Out All the Goodies We Talked About...
Listen on Spotify | Apple | Amazon Music | RSS Feed
About Keka
Inspiring You to Live YOUR Life!
For 24 years, Keka worked in the PR and marketing industry with clients such as Disney, Nike, IKEA, American Express, Johnson & Johnson, etc. During this time, she received more than 50 national and international awards. Today, this TEDx, international keynote and certified virtual speaker, and founder of The Art of Life-ing, runs groundbreaking mental wellness programs for the education sector, businesses, and community groups, guiding individuals (young and old) to recognize their own personal value, so they can give the best of them - to themselves and to others.
Howdy, I'm Lindsay aka The Radical Connector. I've been teaching entrepreneurs how to stop burning out on busy work (that doesn't work), ditch the chaos & overwhelm of growing a new business, focus on the right sales & marketing activities (the stuff that actually works) and to step into their role as CEO and visionary so they can bring their epic business dreams to life for over 20 years.
If you're ready to grow and scale a business without burning out, selling out, or doing it all alone, you're going to love it here!
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