Episode 39: Values, Vision, and Impact in Branding with Ruha Ratnam
- Lindsay Johnson

- Jul 3, 2025
- 2 min read
Updated: Dec 23, 2025

How to Create Impact in Branding
Want to build a brand that’s actually you, not just a pretty logo and Instagram grid?
In this episode with Ruha Ratnam from The Designist Studio shares how we can make an impact in our branding. We dig into the connection between your core values, the people you surround yourself with, and your ability to create an impactful, trust-driven business. Join us for an unfiltered conversation about how authenticity in business is more than surface-level branding, and so much more!
We cover:
The difference between presence and pressure, showing up authentically vs. hustling for perfection
Why knowing (and living!) your core values is the foundation of real brand trust
How slowing down and making intentional choices can help you avoid burnout and reconnect with your passions outside of work
The truth about using entrepreneurship for impact, not just for chasing dollar signs (yes, you can have both goals!)
A simple way to get started reflecting your values in your brand and everyday business decisions
We share our own stories of finding balance, making space for play, and evolving our approach to business in a world that never seems to stop. If you’re ready to lead with passion, authenticity, and a little kindness to yourself!, this episode is for you.
Listen on Spotify | Apple | Amazon Music | RSS Feed
Meet Ruha
Ruha is a brand strategist and website designer. Her clients are coaches and consultants who want to level up their online presence by being uniquely themselves so that they can grow their visibility and attract their dreamiest clients.
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Howdy, I'm Lindsay aka The Radical Connector. I've been teaching entrepreneurs how to stop burning out on busy work (that doesn't work), ditch the chaos & overwhelm of growing a new business, focus on the right sales & marketing activities (the stuff that actually works) and to step into their role as CEO and visionary so they can bring their epic business dreams to life for over 20 years.
If you're ready to grow and scale a business without burning out, selling out, or doing it all alone, you're going to love it here!
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