Episode 43: Finding Balance in Your Business with Annabelle King
- Lindsay Johnson
- Jul 31, 2025
- 2 min read
Updated: Dec 22, 2025
Is it Possible to Find Balance in Your Business?
Do you ever feel like your business and your personal identity are totally tangled up together? Or maybe you struggle to find the balance in your business between working in and working on your business? You’re not alone!
In this episode with Annabelle King, we get real about personal branding as a business owner and how to get visible, even if it scares the heck out of you!
Annabelle shares how she went from working in big agencies to building her own business, including the mindset shifts and practical tips she learned along the way.
You’ll discover:
✏️ How to separate your business’s performance from your sense of self-worth, and why it matters for your sanity!
✏️ Why Googling yourself is a must-do (and what can happen if you don’t manage your online narrative).
✏️ The three essential “characters” every entrepreneur needs (creator, business manager, and entrepreneur) and what happens when one of them takes over.
✏️ Actionable steps to get visible with more confidence, from prepping your story to dealing with stage fright like a pro.
Annabelle’s practical wisdom and honest stories will have you rethinking how you show up as an entrepreneur. So you can walk away with new tools for sharing your magic with the world.
Listen on Spotify | Apple | Amazon Music | RSS Feed
Meet Annabelle
Annabelle King is a brand strategist, facilitator, and founder of I Like Storytelling. With 15+ years of experience in big agencies and over six years running her own consulting practice, Annabelle helps small and medium businesses uncover the stories that drive growth. Aside from that, Annabelle also facilitates workshops, marketing retreats and online programs.
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Howdy, I'm Lindsay aka The Radical Connector. I've been teaching entrepreneurs how to stop burning out on busy work (that doesn't work), ditch the chaos & overwhelm of growing a new business, focus on the right sales & marketing activities (the stuff that actually works) and to step into their role as CEO and visionary so they can bring their epic business dreams to life for over 20 years.
If you're ready to grow and scale a business without burning out, selling out, or doing it all alone, you're going to love it here!
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