Episode 26: Busting Business Finance Myths with Jacinthe Koddo
- Lindsay Johnson
- Nov 8, 2022
- 2 min read
Updated: Dec 22, 2025
Everyone Feels Uncomfortable Talking About Their Business Finances...
So, let's get uncomfortable together! When you're a new business owner it's easy to put a lot of pressure on yourself to know everything, be good at everything, and 'fake it until you make it' until you figure it out. It can be hard to ask for help .. or even know WHO to ask for help.
Especially if you've been in business for a few years and your business financials are starting to become a bit of a hot mess. But let's keep it real, not asking for help could be costing you thousands of dollars every year. Listen to this podcast to hear Jacinthe's stories of tough business finance lessons she learned in her early business years and why she's now focused on helping entrepreneurs understand how their money works so they can make empowered financial decisions, shame and guilt-free!
Just a Few of the Magical Tidbits Jacinthe Shared in This Episode
How bad business advice left Jacinthe with $1000's in unnecessary credit card debt in her early business years (let her story be your lesson!)
Business financials are complex work and complex language that is next to impossible for new entrepreneurs to intuitively understand until you've gone to school specifically to learn these things
Don't quit your day job! Why having a full-time job is important in your early years
There are 4 different types of business accountants and it's important to know which one you need right now
We are all unified in our discomfort and overwhelm when it comes to our business finances so let's ditch the shame and ask for help!
"It's okay not to know everything about your business, especially around the financials, because it's a complex world." - Jacinthe Koddo, Koddo & Co
Get Jacinthe's Free Financial Roadmap
Want to scale your business to a profitable 6-figures? Let go of ambiguity and take control of the numbers! Download the Roadmap Here
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Meet Jacinthe
Jacinthe Koddo is a Canada-based financial coach, educator, and the founder and CEO of Koddo & Co. As a serial entrepreneur with 6 businesses started, 4 failures, and 2 growing successes, Jacinthe has learned the ins and outs of business finance over the last decade. She is now on a mission to increase financial literacy in, and sustainability of, women-led businesses, which leads to a positive societal ripple effect in their communities and throughout the world. Jacinthe does this work through group programs, 1:1 financial coaching and Contract CFO services.
Connect with Jacinthe
Howdy, I'm Lindsay aka The Radical Connector. I've been teaching entrepreneurs how to stop burning out on busy work (that doesn't work), ditch the chaos & overwhelm of growing a new business, focus on the right sales & marketing activities (the stuff that actually works) and to step into their role as CEO and visionary so they can bring their epic business dreams to life for over 20 years.
If you're ready to grow and scale a business without burning out, selling out, or doing it all alone, you're going to love it here!
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