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Episode 23: 15 Pros and Cons of Social Media for Business

  • Writer: Lindsay Johnson
    Lindsay Johnson
  • Apr 23, 2022
  • 2 min read

Updated: Dec 22, 2025

Smiling person in a blazer and jeans makes a hand gesture, seated against a pink checkered backdrop with "Playing Big" text. Episode 23.

Can you start a business without social media?

What would happen in your business if you ditched social media?


The question on so many service-based entrepreneurs' minds these days is, “Do I need social media to build my business?”


My answer: It depends!


Ha! Did you think I was going to give you a yes or no answer? You should know me by now!


First things first, let's get clear on a very important business rule, every entrepreneur's business is different and will require different strategies for growth!


In this podcast, I’m going to cover


  • The pros and cons of using social media for business vs SEO content like blogs, YouTube and podcasts

  • 3 Questions to help you figure out if you need social media to grow your business

  • Are you working for free for Facebook, Instagram, and TikTok?

  • Why SEO-friendly content like blogs and YouTube videos often far outperform social media posts.

  • Social media is a fabulous tool for building your business but do you know how to use it and is it the right tool for the job?


"Social media is a fabulous tool for building your business. However, as with all tools, you have to know how to use it and you have to ask yourself if it's the right tool for the job" - Lindsay Johnson


BONUS RESOURCES


Books & Blogs You Need to Read

  • 7 Ways Social Media Can Improve Your SEO Results Read Here

  • 2022 Guide to Search Engine Optimization Read Here

  • Why Every Smart Business Should be Repurposing Content Read Here

 

Templates & Guides





A person smiles while lounging on a purple couch, wearing a floral shirt and gray pants. A colorful painting is in the background.

Howdy, I'm Lindsay aka The Radical Connector. I've been teaching entrepreneurs how to stop burning out on busy work (that doesn't work), ditch the chaos & overwhelm of growing a new business, focus on the right sales & marketing activities (the stuff that actually works) and to step into their role as CEO and visionary so they can bring their epic business dreams to life for over 20 years.


If you're ready to grow and scale a business without burning out, selling out, or doing it all alone, you're going to love it here!


🤟  Join our Ick-Free Sales Community on Patreon starting at $1 per month

 
 
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