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Episode 9: When You Don't Believe You Deserve Success with Cheryl Sutherland

  • Writer: Lindsay Johnson
    Lindsay Johnson
  • Aug 24, 2021
  • 2 min read

Updated: Dec 22, 2025

Smiling person in red with a chunky necklace against a pink checkered background. Text: "Playing Big, Ep. 9, Cheryl Sutherland." Mood: joyful.

What happens when you start to succeed in your business and your inner voice starts to doubt if you really deserve it?


Are you brave enough to ask for what you want and then receive it when you get it?


Cheryl Sutherland, the Queen of Affirmations, shares her current reality of being in the middle of a storm inside her own thoughts as she learns how to receive all the good she's been working hard to manifest and create in your business. Cheryl has learned to be brave and ask the Universe for what she wants ... but does that mean she will actually let herself enjoy it?


Cheryl shares what it is like to ask for the next level as a person from the Universe to continue to create more magic in her business and build the money she knows she deserves.




Meet Cheryl

Cheryl Sutherland is a Transformational Speaker, Business Strategist and Founder of PleaseNotes, a for-purpose company of affirmation-filled products.


Creator Cheryl felt restless and underwhelmed at her 9 to 5. After spending over 1400 hours in learning and facilitating personal development, coaching, and reigniting her inner creativity, Cheryl created a company that inspires women to step into their own power by building confidence, clarity, and creativity.


As a women's empowerment expert, author, and entrepreneur, Cheryl Sutherland and PleaseNotes have been featured in InStyle, Huffington Post, Forbes, Fast Company, American Express OPEN Forum, Thrive Global, Brit + CO, Travel Noire, and on podcasts such as The Creative Empire, I Love Success, No Philter with Phil Pallen, and more.


Cheryl resides in between Los Angeles and Toronto, Ontario.



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Howdy, I'm Lindsay aka The Radical Connector. I've been teaching entrepreneurs how to stop burning out on busy work (that doesn't work), ditch the chaos & overwhelm of growing a new business, focus on the right sales & marketing activities (the stuff that actually works) and to step into their role as CEO and visionary so they can bring their epic business dreams to life for over 20 years.


If you're ready to grow and scale a business without burning out, selling out, or doing it all alone, you're going to love it here!


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