Since 2013, we've been dedicated to helping service-based businesses build simple, dependable sales systems and set up their internal infrastructure to handle the scaling journey without burning out, selling out, or doing it all alone. Our strategies and services are designed specifically for service providers who want to build a scalable business that doesn't rely entirely on them. We know how to grow and scale service-based businesses, and we've got your back.
about us
we're business systems nerds
Obsessed with helping you bring your epic business vision to life!
hey, i'm lindsay!
Lindsay Johnson
Entrepreneurs call me the CEO's CEO, the service-based business whisperer, and the business advisor who will tell you what you need to hear ... not what you want to hear.
Life is short, and we've got big dreams to accomplish. I'm not here to mess around. I'm passionate about working with founders who are passionate about building their businesses.
I believe service-based businesses are a powerful tool for creating a more equitable, compassionate, and empathetic world where everyone can thrive.
You're invited to think bigger for yourself, your business, and what's possible for the world when we all work together to create a better future for everyone.
founder & ceo
"Building a business is hard af ... but you can do hard things. And both you and your business are worth it!" - Lindsay Johnson
work hard. play hard.
You Are Worth It
There's so much more to life than working all the time! The goal is to use your business as a tool to build the life of your wildest dreams.
A big part of my dream life is lots of physical fitness! When I'm not building businesses, you'll find me competing in powerlifting meets, signing up for fun fitness adventures around the world, and dragging my friends to random playdate activities like axe-throwing.
Use your business to build a life you adore outside of work, including hobbies, people, and adventures that make all your hard work worth it. You deserve to create a life you truly love ... and that loves you back.
Use your business as a tool to build the life of your wildest dreams ... and live it
Your Business is Worth It.
Let's keep it real. Building a successful business takes longer, costs more, and is way harder than you think. And to quote Lady Gaga, "You can do hard things."
If someone is telling you that you don't have to work hard to build a business, they're trying to sell you something!
Hard work is required; burnout is not! Our job is to get you focused on the work that matters and ditch the rest. So you can work hard to bring your epic business vision to life without burning out, selling out, or doing it all alone.
believe in your business vision and work your a$$ off to make it happen
"Life is either a daring adventure, or nothing."
- Helen Keller
We all come from different backgrounds, lived experiences, cultures and values. That means we're going to have different perspectives, approach life and business differently, and engage with each other in unexpected ways. Conflict is going to happen, and that's great! That's how we build empathy, strengthen our communication skills, sharpen our minds, and grow as people.
We're committed to creating space for uncomfortable conversations and different perspectives.
Read The Coddling of the American Mind
Embrace Diversity & Make Space for Conflict
We’re not meant to build our businesses or live our lives alone. We're social animals; interdependence and community care are how we thrive.
We strive to build bridges, not walls, so we can thrive together.
Read Survival of the Friendliest
Build Community & Interdependence
The world doesn't need more people trying to prove that they're right. We need empathy, compassion, kindness, and to deeply understand each other. (Yes, even when our feathers get ruffled!)
We work hard to witness each other's imperfect humanity and meet one another with kindness and compassion.
Read Nonviolent Communication
Lead with Kindness & Compassion
our values
"Be the change you wish to see in the world."
- Mahatma Gandhi
you deserve transparent business advice and customized strategies designed specifically for your business.
You started your business to have an impact on the world, build something all your own, spend your time doing work you love, and use it to improve your quality of life.
And we know you are dang good at what you do!
We're here to fill in the gaps of what you don't know, can't do, or don't want to do with business advising and a team of sales, marketing, and operations on call and ready to get to work, bringing your epic business vision to life.
While these statistics primarily reflect the gender binary currently used in national reporting, we recognize that 'women-owned' in this context often includes trans women and non-binary entrepreneurs, whose unique contributions and barriers are essential to Canada’s service sector.
women entrepreneurs say their business contributes to their local community in a concrete way
Women-led service businesses in canada go out of their way to source supplies or services from other local small businesses
Women-led service businesses in canada prioritize creating jobs for local residents
service-based businesses employ 5.8 million canadians
85% of service-based businesses rely on personal savings to get started
Over 80% of business started in canada are service-based
Francine Dick, Financial Advisor
Lindsay helped bring me back to who I was, why I love my business, what I am great at doing, and most importantly, what I should stop doing. I can't believe how great I felt after our session. Better than a therapy session!
"Better than a therapy session."
Dori Schmidt, Maker & Creative
Highly recommend Lindsay! I needed major clarification on my business model, product and launch strategies, and during my session with Lindsay, we went through all the ideas and laid them out step-by-step so that I would know exactly what my action plan needed to be! I felt so much clearer and way less frustrated after our session and knew just what my next steps needed to be. Definitely recommend Lindsay and their expertise!?
"I felt so much more clear and way less frustrated."
Tiff Dee, New Jersey Placenta Encapsulation
The second I heard Lindsay talk I knew I wanted to work with them. I've been spinning my wheels for two years trying to get my business going, and after 3 sessions with Lindsay, I'm finally moving in the direction I've been wanting to go. They simplified all of the "stuff" that was running around in my neurodivergent brain and helped me make a strategic plan that I can stick to. Lindsay's vibe and energy are so positive -- 10 stars! Highly recommend!
"I'm finally moving in the direction I've been wanting to go."
Treating yourself like free labour not only leads to a false sense of profitability, but it also keeps your business small, reliant on you to do everything, severely limiting how much revenue it can make, including your take-home salary.
Complete this simple assessement to find out of your business is actually profitable, or if it's relying on your free labour.
Free assessment
Does Your Business Rely On Your Free Labour?