You can't build a successful business if you're taking puzzle pieces from a million different puzzle boxes!
You get one puzzle piece from one course, another puzzle piece from a YouTube video, yet another puzzle piece from a group program, and then a puzzle piece from someone really cool you saw on stage. Bestie, you're not building a business, you're building Frankenstein's monster!
4 core problems with piecing your business together without a clear picture...
1. You don't have a clear big-picture marketing & sales strategy that works for YOU
You're following "do what I did to get what I got" advice from people who don't know you, your business model, your stage of growth or your big, bold goals. They're just sharing what worked for them. Without a clear picture of YOUR OWN marketing and sales strategy you'll be forever chasing everyone else's plan even if it's wrong for you.
2. You're following the "build it and they will come" method
"Build it and they will come" is a quote from a movie about a man building a ball diamond in his cornfield so the ghost of his father will come play catch with him. Great movie. Terrible business strategy. Building a business is proactive and requires real business skills, including a well-tested marketing and sales strategy. Creating the thing you want to sell is the easy part. Selling it is an entirely different ball game.
(eh? eh? see what I did there?)
3. Generic templates and pre-recorded videos with no personalization
Watered down content that is designed to be generic so anyone can do it doesn't work if you don't already have the right business skills to make it work for you. You're being told what to do from pre-recorded videos that may or may not be what you actually need right now. You don't need templates. You need to learn how to think strategically about your business needs so you can take the right action.
4. You're left alone to figure out how to apply what you've learned
You don't have long-term support from someone who knows you, your multi-year vision, your big-picture marketing & sales strategy who consistently shows up in your corner. Sometimes you just want someone to tell you exactly what to do. But that someone has to know YOU and give you advice based on where you are right now and where you're going! You don't need to be forced into someone else's box; you need supportive guidance and a community who cares about YOUR vision and goals.
"Lindsay takes out the noise and overwhelm from where to start and what to do as a new entrepreneur and provides simple, actionable, no-nonsense business, marketing, and sales advice." - Nadine Stille
"As an entrepreneur who has always struggled with "sales", Lindsay has helped me embrace business development while staying true to my values and personality." -Belinda Clemmensen
"I wish I had worked with Lindsay a year ago when I first started my business instead of sitting and waiting for clients to show up and doubting whether my work had any value." - Holly Middleton
What if you could get personalized business advice right when you need it and come back as often as you want?
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You stop panicking if people aren’t buying and simply hop on Zoom to the get personalized business advice you need to fix the problem
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You're confident in your big-picture marketing & sales strategy with clarity on your revenue streams, sales funnels, and a simple step-by-step action plan to follow every month
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You’ve got long-term support to help you get profitable and then grow from day-to-day operations to thought leader and a brand people can’t stop talking about
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You're relaxed knowing you don't have to do everything all at once. You can take stuff off your plate and come back to it when the time is right and get the advice you need then
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You’re focused, and have a clear game plan to follow from where you are now to creating the life of your wildest dreams
All of this is possible. That's why I created this radical approach to teaching you business skills!
Introducing
How to Entrepreneur
Personalized, adaptable, and actional business advice for service-based entrepreneurs right when you need it
LIVE Q&A COMMUNITY
Sign up for a 3, 6, or 12 month plan based on the level of support you want right now.
Show up live on Zoom with me and our specialized teaching assistants. Ask your questions and participate in group learning. Get personalized business advice and go implement it.
Show up for the classes you need right now. Come back as often as you need. Add on advanced classes as your business levels up!
Here's how it works
It's not just real-time business advice for entrepreneurs
It's where you'll master 20+ fundamental business skills every entrepreneur needs to learn in your early years to be able to take the power back in your business growth (not hand it over to somone else!)
Scroll through the schedule, save the dates in your calendar, then sign up and come grow with us!
Business Foundations
all times are in PST
9:00 - 10:30: Ideation & Monetization
Attend if you're creating a new program, product, or service and need support with idea validation, market research, pricing and putting all the pieces together.
11:00 - 12:30: Launch Strategies
Attend if you need support planning and executing a launch, online summit, or digital bundle. Affiliate marketing and referral partners included.
1:00 - 2:30: Online Automations & Funnels
Attend if you're ready to take your online presence and customer journeys from basic to BAMALAM! We'll discuss the tech, funnels, and flows required to automate your sales process.
3:00 - 4:30: Email List-building Funnels
Attend if you need to create or refresh your lead magnets, map out your welcome email sequence, build your list-building funnels, and get a step-by-step list-building strategy.
Bonuses
You know I'm going to give you extras to support your growth
Ick-free Sales Training & Busy Work Challenge
($200 value)
Ditch your busy work, get clear on what is and isn't working, and learn my consent-based marketing & sales system including my signature Stranger to Happy Paying Customer Journeys for a step-by-step formula for getting your business in front of the right people and making it clear and easy to buy from you.
Back to Business 2024*
($250 value)
Take some time off in August to go play and then join us on Zoom in September to kick off a kickass Q4. We'll revisit your 2024 business goals and make sure you're set up to finish the year off with a bang! *Free on 6 and 12-month plans
Ick-free Sales Membership
($108 per year value)
Receive a fresh ick-free sales script in your inbox every Monday and join our Facebook community for ongoing support in between sessions!
2024 Year-end Debrief
($50 value)
Join me live on Zoom as I walk you through 15 year-end business questions that will help understand exactly what happened in your business this year. You'll uncover what worked, what didn't, your best sellers and most popular content, good vs bad investments in your biz and what you need to do differently in 2025!
Big Bold 2025*
($500 value)
You'll be invited to join my signature annual planning party in January 2025! We spend 4 hours on Zoom together setting big, bold, business goals and mapping out your marketing & sales strategy to get you there. *Free on 12-month plan
Special Guest Experts
($999+ value)
Surprise guest experts will join us throughout the year to share their expertise, open our minds, and help us grow our businesses by growing ourselves.
Pick the best option for you!
How to Entrepreneur officially opens May 28th
Sign up before May 28th and I'll send you the bonuses now and give you an extra month free!
Howdy, I'm Lindsay!
Let me tell you my journey to flipping the table on traditional business support
I started my business way back in 2013 after spending a lifetime raised by entrepreneurs and learning all the marketing & sales skills I could absorb while growing up.
My superpower is learning and embodying complex business strategies, breaking them down into simple, actionable, step-by-step lessons, and teaching them to entrepreneurs eager to implement cool new marketing & sales trends in their businesses.
I created my own ick-free marketing & sales system in my 20s in response to the general “sell at any cost” ickiness being taught by most trainers and have been teaching entrepreneurs for over 20 years.
But after 20+ years of teaching entrepreneurship, I started to notice the rising trend of generic online courses, group programs, and “build it and they will come” style of teaching that hyped new entrepreneurs up with big promises but never actually taught them real business skills they needed to grow.
So I flipped the table on what has become the standard of teaching entrepreneurs and started getting vocal about the importance of learning real business skills.
If I give you a template to follow all you'll learn is how to replicate a template.
If I teach you real business skills you'll learn how to become an entrepreneur!
I want to put the power of entrepreneurship in your hands!
That’s why I created How to Entrepreneur...
A learning format that teaches you real skills, when you need them, at an unreal price point so you can make big things happen with your business
Let’s do this thing!
This is for you if...
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You're sick of getting generic templates and conflicting advice and are ready to learn real business skills
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You want to get laser-focused, make more money, and start making waves in your industry
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You’re impatient, sick of feeling your way in the dark, and you want actionable strategies you can use right now
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You’re overwhelmed AF, don’t know where to start, and just want someone to tell you what to do
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You're ready to move beyond day-to-day operations in your business and dive into thought leadership
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You’re a solopreneur craving a community of like-minded entrepreneurs running alongside you
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You’re a lone wolf and being part of a community annoys the heck out of you
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Joining us would be a financial hardship for you and your family (start with my $9 Ick-free Sales Membership first)
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You don’t have a business or something to sell yet (actually, you could still totally join as a personal brand if you want to become a thought leader…)
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You're not a fan of a casual learning environment, lots of laughing and a direct but cheeky entrepreneurship teacher who does most of the live Q&A sessions from their couch.
You should probably not join if...
7-Day Money Back Guarantee
First and foremost we have a 7-day no-questions-asked refund policy.
That being said, it’s super important to me that you don’t make an impulse buy or sign up for our community without thinking it through. I want you here because you trust me to guide you and you’re excited to get to work alongside the rest of the community.
Scroll down to the FAQ to read more about our refund policy
Frequently Asked Questions
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