What would happen in your business if you ditched social media?
The question on so many service-based entrepreneurs' minds these days is, “Do I need social media to build my business?”
My answer: It depends!
Ha! Did you think I was going to give you a yes or no answer? You should know me by now!
First things first, let's get clear on a very important business rule ...
Every entrepreneur's business is different and will require different strategies for growth!
Where you focus your marketing and sales efforts depends on several variables with the most important being
- What type of...
Welp! Facebook and Instagram went down for the day and for many entrepreneurs and influencers it was a total nightmare.
If you’re someone who’s built their entire business using social media I’m guessing you just got a very scary taste of what could happen if our social media platforms ever disappeared or your account got deleted.
1. If your business (ie: your customer base or your list) lives primarily on Facebook, Instagram or TikTok you’ve just learned a SUPER VALUABLE lesson … you don’t OWN your own customer base or list. Facebook, Instagram and...
Would it shock you to know that almost no one who signs up for your lead magnet will actually open it?
Go check your analytics right now. How many people landed on your opt-in page, signed up, opened your delivery email, and clicked on the link? If you have a course as a lead magnet, how many people kept clicking on each email or course module?
Did you notice that number goes down the further along your sales funnel they travel?
Most of the time, even when they do click on the lead magnet link in your delivery email, they still do little more than scan it or...