Blog

5 Email Marketing Tips to Boost Your Open Rates & Increase Engagement content marketing email marketing marketing seo Apr 22, 2022

 

Email marketing is a powerful way to connect with your customers and promote your products or services.

 

But if your email open rates are low, it becomes pretty obvious that your subscribers are missing out on your brilliant content, expertise, and ultimately, getting to work with you!

Worst of all, you're left feeling like you're wasting your time. Am I right?!

Now, if you're new around here you might be asking, "Lindsay, what is email marketing anyway and why do I need it?"

Email marketing is the process of using email messages, either sent individually or in bulk, to...

Continue Reading...
Do I Really Need Social Media to Build a Business Online? blogging content marketing marketing social media Mar 31, 2022

What would happen in your business if you ditched social media?

The question on so many service-based entrepreneurs' minds these days is, “Do I need social media to build my business?”

My answer: It depends!

Ha! Did you think I was going to give you a yes or no answer? You should know me by now!

First things first, let's get clear on a very important business rule ...

Every entrepreneur's business is different and will require different strategies for growth!

Where you focus your marketing and sales efforts depends on several variables with the most important being

  • What type of...
Continue Reading...
Stop Sweating Your Lead Magnet and Focus on THESE 3 THINGS Instead content marketing email marketing lead magnet sales funnel Oct 24, 2021

Would it shock you to know that 80% of people who sign up for your lead magnet will never actually open it?

Really.

 

Go check your analytics right now. How many people landed on your opt-in page, signed up, opened your delivery email, and clicked on the link? If you have a course as a lead magnet, how many people kept clicking on each email or course module?

Did you notice that number goes down the further along your sales funnel they travel?

Most of the time, even when they do click on the lead magnet link in your delivery email, they still do little more than scan it or...

Continue Reading...
4 Fast & Free Ways to Get Customers without Social Media business development business planning content marketing email marketing entrepreneurship lead magnet marketing networking public speaking sales social media strategic planning Oct 05, 2021

Welp! Facebook and Instagram went down for the day and for many entrepreneurs and influencers it was a total nightmare.

If you’re someone who’s built their entire business using social media I’m guessing you just got a very scary taste of what could happen if our social media platforms ever disappeared or your account got deleted.

1. If your business (ie: your customer base or your list) lives primarily on Facebook, Instagram or TikTok you’ve just learned a SUPER VALUABLE lesson … you don’t OWN your own customer base or list. Facebook, Instagram and...

Continue Reading...
Why 80% of Your Subscribers Will Never Open Your Lead Magnet (but still buy from you!) content marketing email marketing lead magnet sales funnel social media Apr 04, 2021

 

 

Would it shock you to know that almost no one who signs up for your lead magnet will actually open it?

Really.

Go check your analytics right now. How many people landed on your opt-in page, signed up, opened your delivery email, and clicked on the link? If you have a course as a lead magnet, how many people kept clicking on each email or course module?

Did you notice that number goes down the further along your sales funnel they travel?

Most of the time, even when they do click on the lead magnet link in your delivery email, they still do little more than scan it or...

Continue Reading...