Have you ever walked away from a conversation with someone, cringing so hard over what you just said about your business?? Or worse, told someone what you do only to be met with a dispassionate and distant, "Cool. Interesting."
Telling others what you or you business does in a clear way is the very first step in connecting with your perfect client. Yet, this is where first-time entrepreneurs often get tripped up the most!
You are brilliant, creative, driven, and really good at what you do. So, why can't you get this simple question right??
There could be a few reasons why you're tripping on your words:
Nailing down how you talk about what you do is one of the most important ... no ... THE most important first step in connecting with your perfect client. Clearly and accurately telling others what you do and then gauging their reaction allows you to quickly recognize a potential perfect client, and for them to recognize you as someone who can help them. Do they light up and say, "I need you!" when they hear what you do? BINGO!
I spend a lot of time working through this process with entrepreneurs until we not only get it right...we get multiple versions so that folks can be prepared to talk about what they do with anyone, anytime, anywhere.
Here are 3 points to keep in mind when you talk about what you do . . .
We are well on our way into the new year.
Are you still on track to achieve your big, bold 2018 goals?
(Have you realized you maaay have bitten off more than you can chew?)
Don’t be too hard on yourself, it happens to the best of us. We get caught up in the magic of the holiday season and the possibilities of the new year. We wake up on January 1st determined, focused, and ready to take on the world…
...and we do!
We try and cram as many goals as we can into our new year plan. The only problem is, while most of us make a plan for the new year, many of us don’t think about it strategically.
(We often overestimate what we can accomplish in one year, and underestimate what we can do in three!)
That often leads to taking on too much all at once.
Instead of doing one or two things REALLY WELL, we end up trying to do way too much and either burn ourselves out or only scratch the surface of how successful we can be.
Do you want to give yourself permission to hit reset and start this year again?
LET’S DO IT!
Here are three easy steps to bring some simplicity into your 2018...
Have you ever asked yourself, "How can I bring more ME to my life?"
That's been the defining question on my mind since reshuffling my own life back in 2008. It's been 10 years of facing myself in the mirror, the good, the bad, and the ugly. It's been a decade of getting real with where and why I'm not living the life I truly wanted...and to change that story.
Thus kicked off what has felt like a domino effect of letting go of relationships, ideas, and situations that were no longer serving me over and over again for 10 straight years. I often felt as if I were standing naked, alone, and afraid in the middle of my life.
(Ha! Can you relate?)
Each time I stripped away a layer of what I didn't want (or, to put it more accurately, that layer was ripped away despite my kicking and screaming) I would be forced to ask myself what I really wanted to do, be, or have in my life.
I love vision boards!
I've been making them since I was a wee one.
I got my first taste in elementary school with collages. In my teens we made them at work.
(Ask me how I "hit" my goal of saving $3000 in one day)
In my 20's I made a vision board every two years, filling a large cardboard sheet full of places I wanted to travel, things I wanted to accomplish, and fashion I wanted to wear.
In my 30's I began making smaller one-page vision boards every January filled with what I wanted to accomplish in the year to come. I focused my vision board around a single word or theme for the year.
As I grew up, I moved away from material items into how I wanted to feel year after year.
Confident. Connected. Free. Joyful. Organized. Focused.
All through the years, I've never doubted for a minute that what I put on my vision board would eventually come to be.
It's not all hocus pocus. The reasons why vision boards work is because when we put them somewhere we can see day in and day out, we can't help but be constantly visualizing what we want in our lives. Vision boards create a point of focus and drive for us.
Happy International Women’s Day!
I spent the morning at a Women’s Day panel event promoting #GoSponsorHer - a social media initiative promoting senior leadership in organizations sponsoring emerging women leaders in their careers in order to pave the way for meaningful connections and professional advancement….and to be loud, proud, and social with it.
(You can get involved here: gosponsorher.com)
The discussion today was about gender equality and diversity in the workplace and the message was loud and clear: not only is gender equality the right thing to do, it is also good for business.
The panelists shared various stats about the impact of diversity on a company’s bottom line, including this comprehensive study by McKinsey & Company, Women Matter: Gender diversity, a corporate performance driver.
The McKinsey & Company study presented evidence correlating the number of women on management teams and how well companies perform.
The study says, “Gender diversity is not just a social concern. Our new study suggests that it could create a competitive edge to address the global challenges that companies will face in the near future.”
As shared by Mark Wiseman, Senior Managing Director, BlackRock, “Gender equality is not a women's problem, it is not a men's problem, it is a business problem...it is a business opportunity."
I found something powerful recently. Something that had never occurred to me before. Something so important and obvious and yet out of my grasp for so long I thought I'd never find it. Never feel it.
I found the love of my life: Me.
"Well, no d'uh," you're probably thinking, "how could you not?"
But you guys...I didn't!
I thought I did. On paper it made sense. I knew it was important and I almost had myself convinced that I did. I said lovely platitudes to myself. I smiled at myself in the mirror and said, "Hey lady, you're pretty cute! You are super smart and great at what you do. You are a fantastic speaker and trainer and you are so good at connecting with people and showing them their brilliance, blah blah blah blah..."
Notice what I wasn't saying though...
Do you have the guts to be authentic?
We hear this word everywhere these days, Authentic.
Living authentically. Being our authentic selves. Speaking with authenticity.
What does it look like to be authentic? Or perhaps more importantly, how do we tune-in to when we are not being authentic so we can uncover any insecurities we feel we need to hide behind a mask of inauthenticity? And how does this change the way we network and the connections we make?
Inauthenticity when networking will feel fake. Like we are putting up a false bravado or hiding what we feel we lack. It makes it difficult to connect and creates a wall between us and the outside world.
“Comparison is the thief of joy.” - Theodore Roosevelt
I don’t know anyone who doesn't feel inferior and lacking when comparing themselves to others. We feel the need
I’m always on the lookout out for fun and engaging networking events around the city. It’s a great way to meet new and interesting people who are shaking things up in their professions or business start-ups. It’s also a fun way to build new friendships and professional relationships on neutral ground. As an added bonus these events usually involve featured speakers and training so you get the benefit of professional development!
Recently at a networking event I noticed something incredibly frustrating while getting to know new people. It took me three, sometimes four attempts to find out what they did for a living.
Here is how these conversations went:
Me: “What do you do?”
Them: [insert general and vague response here]
Me: “Ok, so what does that mean?”
Them: [insert alternative general and vague response here]
Me: “Alright, so what does a typical day look like for you?” (I’m really trying to get an idea of what this person does and it is not coming through)
Them: [insert example of a typical problem they solve or service they offer]
Eureka! Finally, we were getting somewhere.
This was not only frustrating, but also incredibly confusing. Why were people not being clear about what they do for
"Hello, my name is Lindsay Johnson and I teach people how to network. What do you do?"
I want you to pause and really think about it: what do you do?
When answering this standard question at most networking events what do you say?
“I’m a project manager”
“I’m a financial planner”
“I’m a teacher”
“I’m in communications”
Have you noticed that we associate what we do with who we are? The activities that we do day in and day out to pay our bills have become synonymous with our personal identities.
And while lots of us lead very interesting and even groundbreaking lives, a lot of the time we provide such a boring and non-engaging answer to this rather important question.
If you’ve ever watched someone’s eyes glaze over or head slowly nod as they say “cool” or “that sounds interesting”
Recently a friend and I were at a dinner and book-signing event with a prominent historical author and speaker. I had been to similar events at this particular venue, and in fact had heard this speaker the year previous as well. I spent the evening reconnecting with familiar faces, engaging in heated conversations with unfamiliar faces, and enjoying an evening of laughter, intense discussions, and connectivity with everyone in the room who had been brought together through common interests.
Until…I got caught in the nice trap!
I had inadvertently found myself outside of the conversational loops of which I had come to enjoy, and stuck in a pointless, never ending, and quite frankly inappropriate conversation with a friend of a friend. I was not enjoying it.
But I wanted to be Nice.
To make matters worse, the keynote speaker was not two feet away from me enjoying an after dinner drink and
The radical connector blog
Digging into the way we connect with ourselves, our businesses, and the world.