Have you ever walked away from a conversation with someone, cringing so hard over what you just said about your business?? Or worse, told someone what you do only to be met with a dispassionate and distant, "Cool. Interesting."
Telling others what you or you business does in a clear way is the very first step in connecting with your perfect client. Yet, this is where first-time entrepreneurs often get tripped up the most!
You are brilliant, creative, driven, and really good at what you do. So, why can't you get this simple question right??
There could be a few reasons why you're tripping on your words:
Nailing down how you talk about what you do is one of the most important ... no ... THE most important first step in connecting with your perfect client. Clearly and accurately telling others what you do and then gauging their reaction allows you to quickly recognize a potential perfect client, and for them to recognize you as someone who can help them. Do they light up and say, "I need you!" when they hear what you do? BINGO!
I spend a lot of time working through this process with entrepreneurs until we not only get it right...we get multiple versions so that folks can be prepared to talk about what they do with anyone, anytime, anywhere.
Here are 3 points to keep in mind when you talk about what you do . . .
The radical connector blog
Digging into the way we connect with ourselves, our businesses, and the world.